History of Toyota (1950-1959)

New Model Introductions,
Productions, Sales and Exports
Year Business Development,
Plants and Facilities
1950 • Financial crisis/Labor dispute/Voluntary retirement.
• Toyota Motor Sales Co., Ltd. is established.
• Minsei Spinning Co., Ltd. (currently Toyoda Boshoku Corporation) is established.
• BX truck and BJ Toyota Jeep (currently Land Cruiser) are announced.
• Production of SF compact passenger car starts.
'51 • Creative Idea Suggestion System begins.
• Production of SG small truck starts. '52
• RH Toyopet Super and RK small truck are announced. '53 • Towa Real Estate Co., Ltd. is established.
• Corporate slogan "Good Thinking, Good Products" is established.

Slogan is established

• SKB small truck (currently Toyo Ace) is announced. '54 • Main Technical Building (Technical Center) is completed.
• Toyopet Crown, Toyopet Master and Crown Deluxe are announced.

Toyopet Crown

• RK52 small truck (currently Dyna) is announced. '56 • Toyopet dealerships start operations.
• Head Office test course is completed.
• DA60 diesel truck and Toyopet Corona (currently Premio) are announced.
• First export of Japanese passenger car (Crown) to the United States.

First export of Japanese passenger car (Crown) to the U.S.

'57 • Toyota Motor Sales, U.S.A., Inc. is established.

Toyota Motor Sales, U.S.A., Inc.

'58 • Toyota do Brasil S.A. starts operations.
'59 • Motomachi Plant starts operations.

Motomachi Plant

ยง Entries in blue refer to Toyota overseas operations.