History of Toyota (1970-1979)

New Model Introductions,
Productions, Sales and Exports
Year Business Development,
Plants and Facilities
• Carina (currently Allion), Celica and Light Ace are announced. 1970 • First Japan Quality Control Medal is awarded.
• Tsutsumi Plant starts operations.

Japan Quality Control Medal is awarded

• 10 millionth Toyota vehicle is produced. '72
• Publica Starlet is announced. '73 • Myochi Plant starts operations.
• Calty Design Research, Inc. is established.
'74 • Toyota Kuragaike Commemorative Hall is completed.
• The Toyota Foundation is established.
• Nisshin Training Center is completed.

Nisshin Training Center

• Cumulative exports reach 5 million units. '75 • Shimoyama Plant starts operations.
• Prefabricated housing business starts.
• Town Ace is announced. '76
• Chaser is announced. '77 • Toyota Technical Center U.S.A., Inc. is established.
• Toyota Kaikan Exhibition Hall is completed.
• Celica XX (currently Supra), Tercel and Corsa are announced.


'78 • Kinuura Plant starts operations.
• Cumulative exports reach 10 million units.

Cumulative production reaches 10 million units

'79 • Tahara Plant starts operations.

Tahara Plant

ยง Entries in blue refer to Toyota overseas operations.