Cost Planning, Mass Planning, Standardization of Parts

Value Engineering (VE)

VE is a program to raise the value (V) of products by obtaining the necessary functions at the minimum cost. At Toyota, VE refers to the stages prior to mass production.

At Toyota, VE refers to the stages up to mass production.

VE concept

VE concept

Value Analysis (VA)

Genchi genbutsu (going to the source) activities are conducted by making use of engineering techniques such as review of design structures, processes, and manufacturing techniques for mass production vehicles.
These activities are intended to raise the value (V) of products by providing the necessary functions at minimum cost.

At Toyota, VA refers to the stages from the start of mass production to the discontinuation of a model.