"Mobility can change the world"

Tokyo Big Sight

Dec. 2-11

842,600

35

Toyota: TOYOTA Fun-Vii, 86, Prius Plug-in Hybrid, FCV-R, FT-EV III, AQUA,  etc.

Lexus: GS450h, GS350 “F SPORT”, etc.

"FUN TO DRIVE, AGAIN.”
Rekindling the dream and joy of automobiles to build a better future

Twenty-four years after moving to Makuhari, Chiba, the Tokyo Motor Show returned to Tokyo this year to live up to its name. The 2011 show constantly attracted over 60,000 visitors per day, with families adding to the number on weekends.

Among the vehicles Toyota presented were the futuristic Toyota Fun-Vii concept car -- which embodied the close relationship between people, motorcars, and society -- and the compact "86" front-engine, rear-wheel-drive sports car that was designed to reawaken the innate pleasure of driving/owning a car. Toyota also exhibited a variety of next-generation environment-friendly cars, including the Prius Plug-in Hybrid that featured dramatic CO₂ reduction and multiple power sources in a bid to become the future mainstream of eco cars. Visitors could also test-ride some of the exhibited vehicles at Toyota's MEGA WEB theme park located nearby.

The show also featured Smart Mobility City 2011, an event held by the Japan Automobile Manufacturers Association, Inc. under the theme, "The Future for Humans, Automobiles and Cities Brought About by Cutting-Edge Technologies in Information, Environment and Energy." The Toyota booth portrayed the near-future society in which motorcars and society would be closely interwoven, with plug-in hybrids and electric vehicles enabling efficient power management at home and the Intelligent Transport System (ITS) ensuring safe and convenient transportation.