Sales Volume

Sales Volume in Japan

Toyota rode the motorization wave of the 1960s and dramatically increased sales by enhancing its product lineup, including the launch of the Corolla in 1966 and by establishing multiple sales channels.

While sales faltered in the 1970s as a result of two oil crises and new emission regulations, they steadily increased in the 1980s, and, backed by unprecedented economic growth, reached 2.5 million units annually by 1990.

However, from 1991 onward, with the economy paralyzed by a collapsed asset price bubble and resulting structural changes, sales have entered a long period of steady decline.

Number of Registered Vehicles and Market Share

Number of Registered Vehicles and Market Share

1950-1975

Unit=one vehicle; Market share %

Year
Passenger cars
Trucks & buses
Total
Market share (excluding minivehicles)
1950
548
8,680
9,228
34.4
1951
1,718
8,408
10,126
35.9
1952
2,102
12,262
14,364
38.6
1953
3,530
11,353
14,883
30.5
1954
4,217
16,551
20,768
33.3
1955
7,055
15,185
22,240
34.5
1956
11,938
31,613
43,551
41.5
1957
18,666
52,742
71,408
44.7
1958
20,728
54,512
75,240
44.2
1959
27,876
62,268
90,144
38.9
1960
39,011
88,433
127,444
37.0
1961
65,506
110,737
176,243
35.4
1962
75,592
131,959
207,551
35.2
1963
118,614
168,619
287,233
36.4
1964
158,326
210,874
369,200
35.7
1965
197,679
212,171
409,850
35.1
1966
245,517
237,474
482,991
32.9
1967
354,435
300,306
654,741
34.0
1968
452,622
354,590
807,212
35.4
1969
637,348
403,596
1,040,944
38.4
1970
706,962
403,486
1,110,448
39.0
1971
780,802
388,648
1,169,450
40.2
1972
927,085
439,542
1,366,627
39.9
1973
1,073,217
491,484
1,564,701
39.2
1974
885,114
381,298
1,266,412
40.4
1975
1,065,943
376,576
1,442,519
38.7

Source: "APPENDICES, TOYOTA A HISTORY OF THE FIRST 50 YEARS" (for the data before 1976)

1976-1990

Unit=one vehicle; Market share %

Year
Passenger cars
RVs
Total of all passenger cars & RVs
Trucks & buses
Total
Market share (excluding minivehicles)
Market share (including minivehicles)
1976
898,673
29,124
927,797
378,060
1,305,857
37.6
31.8
1977
892,501
47,727
940,228
363,071
1,303,299
37.0
31.1
1978
1,081,919
62,337
1,144,256
368,768
1,513,024
38.2
32.3
1979
1,142,426
89,483
1,231,909
379,358
1,611,267
37.5
31.3
1980
1,064,241
101,496
1,165,737
328,733
1,494,470
37.3
29.8
1981
1,098,088
95,960
1,194,048
298,756
1,492,804
38.3
29.1
1982
1,173,850
77,371
1,251,221
272,565
1,523,786
38.8
29.0
1983
1,247,610
81,574
1,329,184
269,454
1,598,638
40.2
29.7
1984
1,274,910
83,031
1,357,941
266,068
1,624,009
40.8
29.9
1985
1,322,893
95,558
1,418,451
265,043
1,683,494
41.8
30.3
1986
1,382,609
112,210
1,494,819
259,165
1,753,984
42.8
30.7
1987
1,453,833
132,277
1,586,110
289,601
1,875,711
43.2
31.2
1988
1,633,227
158,081
1,791,308
328,965
2,120,273
42.7
31.5
1989
1,760,966
207,477
1,968,443
340,420
2,308,863
41.5
31.8
1990
1,893,462
262,735
2,156,197
348,094
2,504,291
41.9
32.2

1991-2011

Unit=one vehicle; Market share %

Year
Passenger cars
RVs
Total of all passenger cars & RVs
Trucks & buses
Total
Market share (excluding minivehicles)
Market share (including minivehicles)
1991
1,728,403
285,212
2,013,615
341,741
2,355,356
41.0
31.3
1992
1,576,484
348,466
1,924,950
306,167
2,231,117
41.8
32.1
1993
1,473,053
324,242
1,797,295
268,392
2,065,687
42.3
31.9
1994
1,426,385
351,008
1,777,393
263,177
2,040,570
41.5
31.3
1995
1,403,594
373,572
1,777,166
282,959
2,060,125
40.0
30.0
1996
1,346,166
503,591
1,849,757
285,519
2,135,276
39.7
30.2
1997
1,245,681
501,232
1,746,913
259,036
2,005,949
39.2
29.8
1998
1,062,224
450,522
1,512,746
198,291
1,711,037
39.4
29.1
1999
1,077,447
403,227
1,480,674
183,726
1,664,400
41.7
28.4
2000
1,160,469
425,127
1,585,596
186,065
1,771,661
43.2
29.7
2001
1,091,858
443,916
1,535,774
179,378
1,715,152
42.2
29.0
2002
1,028,887
493,546
1,522,433
158,046
1,680,479
42.4
29.0
2003
899,333
629,813
1,529,146
186,762
1,715,908
42.6
29.4
2004
968,085
609,836
1,577,921
181,703
1,759,624
44.4
30.1
2005
942,717
575,832
1,518,549
195,656
1,714,205
43.6
29.3
2006
922,705
569,060
1,491,765
200,488
1,692,253
45.5
29.5
2007
906,092
503,753
1,409,845
177,490
1,587,335
46.2
29.6
2008
841,427
475,932
1,317,359
152,684
1,470,043
45.7
28.9
2009
799,974
466,100
1,266,074
109,435
1,375,509
47.1
29.8
2010
972,620
475,852
1,448,472
117,685
1,566,157
48.5
31.6
2011
709,245
370,443
1,079,688
121,288
1,200,976
44.4
28.5
*
Units include both Toyota and Lexus sales.
*
2011 includes sales of 6,308 minivehicle units.

Back to Top