Sales Volume
Sales Volume in Japan
Toyota rode the motorization wave of the 1960s and dramatically increased sales by enhancing its product lineup, including the launch of the Corolla in 1966 and by establishing multiple sales channels.
While sales faltered in the 1970s as a result of two oil crises and new emission regulations, they steadily increased in the 1980s, and, backed by unprecedented economic growth, reached 2.5 million units annually by 1990.
However, from 1991 onward, with the economy paralyzed by a collapsed asset price bubble and resulting structural changes, sales have entered a long period of steady decline.
Number of Registered Vehicles and Market Share
1950-1975
Unit=one vehicle; Market share %
Year
|
Passenger cars
|
Trucks & buses
|
Total
|
Market share (excluding minivehicles)
|
---|---|---|---|---|
1950
|
548
|
8,680
|
9,228
|
34.4
|
1951
|
1,718
|
8,408
|
10,126
|
35.9
|
1952
|
2,102
|
12,262
|
14,364
|
38.6
|
1953
|
3,530
|
11,353
|
14,883
|
30.5
|
1954
|
4,217
|
16,551
|
20,768
|
33.3
|
1955
|
7,055
|
15,185
|
22,240
|
34.5
|
1956
|
11,938
|
31,613
|
43,551
|
41.5
|
1957
|
18,666
|
52,742
|
71,408
|
44.7
|
1958
|
20,728
|
54,512
|
75,240
|
44.2
|
1959
|
27,876
|
62,268
|
90,144
|
38.9
|
1960
|
39,011
|
88,433
|
127,444
|
37.0
|
1961
|
65,506
|
110,737
|
176,243
|
35.4
|
1962
|
75,592
|
131,959
|
207,551
|
35.2
|
1963
|
118,614
|
168,619
|
287,233
|
36.4
|
1964
|
158,326
|
210,874
|
369,200
|
35.7
|
1965
|
197,679
|
212,171
|
409,850
|
35.1
|
1966
|
245,517
|
237,474
|
482,991
|
32.9
|
1967
|
354,435
|
300,306
|
654,741
|
34.0
|
1968
|
452,622
|
354,590
|
807,212
|
35.4
|
1969
|
637,348
|
403,596
|
1,040,944
|
38.4
|
1970
|
706,962
|
403,486
|
1,110,448
|
39.0
|
1971
|
780,802
|
388,648
|
1,169,450
|
40.2
|
1972
|
927,085
|
439,542
|
1,366,627
|
39.9
|
1973
|
1,073,217
|
491,484
|
1,564,701
|
39.2
|
1974
|
885,114
|
381,298
|
1,266,412
|
40.4
|
1975
|
1,065,943
|
376,576
|
1,442,519
|
38.7
|
Source: "APPENDICES, TOYOTA A HISTORY OF THE FIRST 50 YEARS" (for the data before 1976)
1976-1990
Unit=one vehicle; Market share %
Year
|
Passenger cars
|
RVs
|
Total of all passenger cars & RVs
|
Trucks & buses
|
Total
|
Market share (excluding minivehicles)
|
Market share (including minivehicles)
|
---|---|---|---|---|---|---|---|
1976
|
898,673
|
29,124
|
927,797
|
378,060
|
1,305,857
|
37.6
|
31.8
|
1977
|
892,501
|
47,727
|
940,228
|
363,071
|
1,303,299
|
37.0
|
31.1
|
1978
|
1,081,919
|
62,337
|
1,144,256
|
368,768
|
1,513,024
|
38.2
|
32.3
|
1979
|
1,142,426
|
89,483
|
1,231,909
|
379,358
|
1,611,267
|
37.5
|
31.3
|
1980
|
1,064,241
|
101,496
|
1,165,737
|
328,733
|
1,494,470
|
37.3
|
29.8
|
1981
|
1,098,088
|
95,960
|
1,194,048
|
298,756
|
1,492,804
|
38.3
|
29.1
|
1982
|
1,173,850
|
77,371
|
1,251,221
|
272,565
|
1,523,786
|
38.8
|
29.0
|
1983
|
1,247,610
|
81,574
|
1,329,184
|
269,454
|
1,598,638
|
40.2
|
29.7
|
1984
|
1,274,910
|
83,031
|
1,357,941
|
266,068
|
1,624,009
|
40.8
|
29.9
|
1985
|
1,322,893
|
95,558
|
1,418,451
|
265,043
|
1,683,494
|
41.8
|
30.3
|
1986
|
1,382,609
|
112,210
|
1,494,819
|
259,165
|
1,753,984
|
42.8
|
30.7
|
1987
|
1,453,833
|
132,277
|
1,586,110
|
289,601
|
1,875,711
|
43.2
|
31.2
|
1988
|
1,633,227
|
158,081
|
1,791,308
|
328,965
|
2,120,273
|
42.7
|
31.5
|
1989
|
1,760,966
|
207,477
|
1,968,443
|
340,420
|
2,308,863
|
41.5
|
31.8
|
1990
|
1,893,462
|
262,735
|
2,156,197
|
348,094
|
2,504,291
|
41.9
|
32.2
|
1991-2011
Unit=one vehicle; Market share %
Year
|
Passenger cars
|
RVs
|
Total of all passenger cars & RVs
|
Trucks & buses
|
Total
|
Market share (excluding minivehicles)
|
Market share (including minivehicles)
|
---|---|---|---|---|---|---|---|
1991
|
1,728,403
|
285,212
|
2,013,615
|
341,741
|
2,355,356
|
41.0
|
31.3
|
1992
|
1,576,484
|
348,466
|
1,924,950
|
306,167
|
2,231,117
|
41.8
|
32.1
|
1993
|
1,473,053
|
324,242
|
1,797,295
|
268,392
|
2,065,687
|
42.3
|
31.9
|
1994
|
1,426,385
|
351,008
|
1,777,393
|
263,177
|
2,040,570
|
41.5
|
31.3
|
1995
|
1,403,594
|
373,572
|
1,777,166
|
282,959
|
2,060,125
|
40.0
|
30.0
|
1996
|
1,346,166
|
503,591
|
1,849,757
|
285,519
|
2,135,276
|
39.7
|
30.2
|
1997
|
1,245,681
|
501,232
|
1,746,913
|
259,036
|
2,005,949
|
39.2
|
29.8
|
1998
|
1,062,224
|
450,522
|
1,512,746
|
198,291
|
1,711,037
|
39.4
|
29.1
|
1999
|
1,077,447
|
403,227
|
1,480,674
|
183,726
|
1,664,400
|
41.7
|
28.4
|
2000
|
1,160,469
|
425,127
|
1,585,596
|
186,065
|
1,771,661
|
43.2
|
29.7
|
2001
|
1,091,858
|
443,916
|
1,535,774
|
179,378
|
1,715,152
|
42.2
|
29.0
|
2002
|
1,028,887
|
493,546
|
1,522,433
|
158,046
|
1,680,479
|
42.4
|
29.0
|
2003
|
899,333
|
629,813
|
1,529,146
|
186,762
|
1,715,908
|
42.6
|
29.4
|
2004
|
968,085
|
609,836
|
1,577,921
|
181,703
|
1,759,624
|
44.4
|
30.1
|
2005
|
942,717
|
575,832
|
1,518,549
|
195,656
|
1,714,205
|
43.6
|
29.3
|
2006
|
922,705
|
569,060
|
1,491,765
|
200,488
|
1,692,253
|
45.5
|
29.5
|
2007
|
906,092
|
503,753
|
1,409,845
|
177,490
|
1,587,335
|
46.2
|
29.6
|
2008
|
841,427
|
475,932
|
1,317,359
|
152,684
|
1,470,043
|
45.7
|
28.9
|
2009
|
799,974
|
466,100
|
1,266,074
|
109,435
|
1,375,509
|
47.1
|
29.8
|
2010
|
972,620
|
475,852
|
1,448,472
|
117,685
|
1,566,157
|
48.5
|
31.6
|
2011
|
709,245
|
370,443
|
1,079,688
|
121,288
|
1,200,976
|
44.4
|
28.5
|
- *
- Units include both Toyota and Lexus sales.
- *
- 2011 includes sales of 6,308 minivehicle units.