Sales of Passenger Cars, Trucks and Buses

Until the early 1980s, Toyota met foreign demand by exporting CBU and CKD vehicles. But as the sudden increase in exports led to increased trade friction and as economic conditions grew more volatile, Toyota started full-scale efforts to produce its products overseas.

Sales overseas grew stagnant in the second half of the 1980s due to a sudden appreciation of the yen. By 2000, however, overseas production far exceeded CBU exports, and with the successful launch of a number of region-specific models, sales overseas expanded, hitting its peak at over 6.8 million units in 2007.

Impacted by the global recession that started to unfold in autumn 2008, sales in 2009 dropped by over 900,000 units from the previous year to a total of 5.6 million units. Still, overseas sales in 2009 accounted for more than 80% of Toyota's total sales, a significant increase from the 50% levels of the late 1980s

Sales of Passenger Cars, Trucks and Buses

Unit=one vehicle; Market share %

Year
Sales overseas
Passenger cars
Trucks & buses
 
Passenger cars
Trucks & buses
1975
900,808
652,643
248,165
72
38
1976
1,071,980
775,921
296,059
72
45
1977
1,399,581
974,404
425,177
70
52
1978
1,375,054
909,220
465,834
66
48
1979
1,449,313
964,691
484,622
67
47
1980
1,845,955
1,229,877
616,078
67
55
1981
1,848,778
1,197,086
651,692
65
55
1982
1,823,241
1,164,432
658,809
64
54
1983
1,822,852
1,154,559
668,293
63
53
1984
1,925,893
1,125,645
800,248
58
54
1985
2,139,361
1,234,391
904,970
58
56
1986
2,045,943
1,243,946
801,997
61
54
1987
1,958,650
1,242,945
715,705
63
51
1988
2,067,572
1,343,199
724,373
65
49
1989
2,106,517
1,384,355
722,162
66
48
1990
2,370,451
1,575,602
794,849
66
49
1991
2,354,129
1,540,930
813,199
65
50
1992
2,411,977
1,588,385
823,592
66
52
1993
2,440,429
1,585,078
855,351
65
54
1994
2,481,640
1,553,348
928,292
63
55
1995
2,496,206
1,572,619
923,587
63
55
1996
2,621,768
1,615,605
1,006,163
62
55
1997
2,837,614
1,746,277
1,091,337
62
59
1998
2,929,952
1,812,619
1,117,333
62
63
1999
3,058,060
1,864,258
1,193,802
61
65
2000
3,382,642
2,054,170
1,328,472
61
66
2001
3,546,701
2,014,919
1,531,782
57
67
2002
3,838,296
2,222,094
1,616,202
58
70
2003
4,354,506
2,510,625
1,843,881
58
72
2004
4,948,754
2,860,167
2,088,587
58
74
2005
5,554,128
3,257,929
2,296,199
59
76
2006
6,229,327
3,721,520
2,507,807
60
79
2007
6,841,933
4,105,413
2,736,520
60
81
2008
6,526,059
3,984,433
2,541,626
61
82
2009
5,604,043
3,434,343
2,169,700
61
80
2010
5,961,581
3,274,663
2,686,918
55
79
2011
5,895,877
3,231,476
2,664,401
55
83
*
Units include both Toyota and Lexus sales.

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