Housing

TOYOTA HOUSING CORPORATION

Since Toyota Motor Co., Ltd. entered the housing business in 1975, it has conducted business under the under the banner of "truly wanting to make Japanese homes better". The company developed a lineup of detached housing products using a variety of different building techniques and expanded its business to include condominiums and rental housing.

In 2003, Toyota Motor Corporation (name changed in 1982) adopted the 'Housing Business 2010 Vision' as a starting point for reinforcing the housing business and established TOYOTA HOUSING CORPORATION, transferring its product planning, marketing planning, lot division, and construction support functions from the Housing Group to the new company. Toyota Housing began operations in January 2004.

On October 1, 2010, the company transferred all housing business functions to Toyota Housing to integrate development, production, and sales and achieve more rapid decision making and flexible operations.

Year
Month
Events
1975
August
Toyota Motor Co., Ltd. establishes the Housing Group and Toyota Motor Sales Co., Ltd. establishes the Special Housing Department as their respective core organizations for production and sales (October)
December
Production begins at Toyota Sotoyama Plant and Kanto Auto Works, Ltd. Yokosuka Plant. Twenty-four auto dealers in the Kanto, Tokai, and Kinki regions selected as home dealers.
December
'Toyota Office and Shop' launched

Toyota Office and Shop

1977
February
'Model JA' launched
February
'Model KC' launched
April
Alliance formed with 12 city banks
1979
January
'Model JC' launched
1981
February
'My Life' launched
1982
February
'Oak' launched
July
Integrated into Housing Group in conjunction with merger by Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd.
1983
September
'ASPEN' launched
1984
July
'Model PC' launched
1985
March
'Aspen Sepia' launched
September
'Kodachi' launched
1986
March
'SERRATA' launched
April
Mainframe housing CAD introduced
May
Interior furnishings for Toyota homes released
July
'Elm' launched
July
'Cedar' launched
1987
April
Kasugai Housing Works (Toyota's first pre-fab house specialty plant) begins operations
May
'Apartment' launched
July
CAD TACT, a sales support tool for PCs, developed internally and installed at dealers
October
Eight Toyota Home sales companies (Toyota Home Aichi Co., Ltd., Toyota Home Nagoya Co., Ltd., etc.) begin operations
1988
March
Toyota Home Tochigi Co., Ltd. begins operations
April
Seven Toyota Home dealers (Toyota Home Gunma Co., Ltd., Toyota Home Saitama Co. Ltd., etc.) begin operations
April
'Oak FORET' launched
July
Toyota Home Mie Co., Ltd. begins operations
September
'NEW ASPEN' Western style home launched
October
Five Toyota Home sales companies (Toyota Home Ibaraki Co., Ltd., etc.) begin operations
1989
April
Six Toyota Home dealers (Toyota Home Yamanashi, Co., Ltd., etc.) begin operations
August
Tochigi Housing Works, a pre-fab house specialty plant, begins operations
September
'Larch' launched
September
Toyota Home Nagano Co., Ltd. begins operations
1990
June
Toyota Home Sendai Branch begins operations
August
Decision made to construct housing plant in Okayama Prefecture
November
Three-story 'Serrata ESPACiO 3' home launched
1991
May
Housing Business Headquarters established
July
Four Toyota Home dealers begin operations in western Japan
October
Construction of the Yamanashi Housing Works, the third housing plant, completed
1992
June
'Maison LECCIA', apartment buildings that employs the steel frame rahmen construction, launched
June
'Serrata ESPACiO EL' launched
1993
April
Toyota Home Kinki Co., Ltd. established and begins operations
1994
April
'MELEZE' launched
October
Toyota Home Techno Co., Ltd. established
1995
January
Twentieth anniversary commemorative products launched
February
Temporary housing constructed and other recovery support provided following the Great Hanshin Earthquake
April
'MELEZE C-20' limited edition 20th anniversary commemorative homes launched
April
Toyota Home Confederation, a cooperative association of suppliers changes its name to the Toyota Oval Association
May
Ceremony held to mark 20 years in the housing business
1996
April
Five Toyota Home dealers in the southern Kanto region consolidated and reorganized as Toyota Home Tokyo Co., Ltd.
April
Unit product series support CAD updated to UNICS version CAD
May
Integrated VI introduced at construction sites
June
'CHENE' launched
August
Asahi Solar Home Co., Ltd. begins operations in Saitama Prefecture
October
'MELEZE PREMIER' launched
December
Crest Homes Inc., an imported house design and sales company, established through recruiting of entrepreneurs
1997
March
First Housing Development Conference held
September
Housing business alliance formed with USK Co., Ltd.
1998
January
Shinshu Toyota Home Co., Ltd. established
October
Phase 2 of Noyoridai Green Village in Toyota City completed
October
Hanwa Toyota Home Co., Ltd. begins operations
1999
April
Full-scale introduction of IEZO, a laptop PC version of sales support CAD tooldiv>
April
'SINCE AIII' launched
July
'SINCE AII,' a two-story house with a new 'roof type' launched
August
Fujishounan Toyota Home Co., Ltd. begins operations
October
On-site construction support for temporary housing provided after a major earthquake in Turkey
2000
January
Handling of 'Anshin Sengen' Toyota Home loans begins
January
30-year home guarantee established
January
'Five-year home equipment guarantee' established
April
'SINCE RAISON' and 'ESPACiO GR' launched
June
Vie a(alpha) launched
July
Toyota enters the condominium business
August
SINCE Oak 21' launched
October
'SINCE NEUE' launched
2001
January
'Atolis Park Kariya', a residential exhibition area, established and opened
January
All housing divisions obtain ISO 9001 certification
April
'SINCE RAISON G' and 'SINCE Oak 21-W' launched
May
Living Support, Inc., a Toyota Group home loan guarantee company, established
June
Toyota Homes ranks first among pre-fab homes in Aichi Prefecture during the year 2000
June
Housing company system introduced
July
'Vie a(alpha) K2' launched
July
'ESPACiO GX' launched
July
'SINCE SS' launched
2002
January
'ESPACiO EF Tradage' launched
January
'Fureai Call Center' opens
April

Kurashi Taikenkan, a house equipped with universal

design features established at Atolis Park Kariya

April
'Vie a(alpha) MIA CASA' launched
April
'SINCE Smart Stage' launched
April
Handling of 'New Anshin Sengen' loans exclusively for Toyota Homes begins
April
New Toyota Home sales companies established in Tochigi and Gunma Prefectures
September
SINCE Smart Stage f' launched
September
Contract signed to form steel house joint venture in China
October
Toyota Woodyou Home Co., Ltd. becomes a wholly-owned subsidiary
October
'Vie a(alpha) Tradage' launched
December
Sales of convenience stores construction materials to Seven-Eleven Japan Co., Ltd. begin
2003
January
All fees for 'New Anshin Sengen' eliminated
February
'New Three-Year Plan' adopted
February
Public earthquake resistance testing conducted

A public earthquake resistance test

April
TOYOTA HOUSING CORPORATION established (operations begin on April 1, 2004)
July
'ESPACiO EF URBAN WIND launched
July
Toyota Home sales companies in Kyushu reorganized
2004
January
Brand vision and logo adopted

Toyota Home logo

March
MEZZO, a new urban product, planned with architect Tadasu Oe and launched
April
'SINCE Cada' launched
April
Provision of 'Life Support Services' begins
April
'Fureai-no-Yakata' completed at Kasugai Housing Works
May
Construction Site Plant Conversion Council established
October
SINCE Cada', 'MEZZO', and 'Atolis Park Kariya' win 2004 Good Design Awards
December
Toyota Dream House 'PAPI' completed

Exterior of the Toyota Dream House PAPI

December
Letter of intent signed with Misawa Homes Holdings, Inc. concerning capital and business alliance
2005
February
Provision of 'Season Stage' duplex-type rental housing begins
April
Unit version and steel-frame version of sales support CAD integrated as 'ARCH' and deployed
April
'SINCE Smart Stage MORE' launched
July
Construction of the '51 Commons Moriya' house, jointly with Misawa Homes, completed
November
'ESPACiO Mezzo' launched
2006
January
'SINCE Aventino' launched
August
Yamaguchi Prefecture sales company changes its name to TOYOTA HOUSING CORPORATION Saikyo Company
October
'ESPACiO Mezzo' win the 2006 Good Design Award
2007
April
Three new 'SINCE' series of homes-one-story, two-story, and three-story homes ('SINCE Piana', 'SINCE Smart Stage mew', 'SINCE VIETROIS')-launched
April
TOYOTA HOUSING's annual sales reach 5,000 units (fiscal year 2006)
May
TOYOTA HOUSING's first condominium in the Kansai region is sold in cooperation with Nomura Real Estate Development Co., Ltd.
October
TOYOTA HOUSING CORPORATION moves its head office to the Toyota Nagoya Building
December
'SINCE Smart Stage mother-conscious Tsuma ni Arigatou' launched as a regional product in the Kinki, Chugoku, and Kyushu regions
2008
March
'Atolis Plaza Yokohama' showroom opens in Tressa Yokohama
April
'SINCE Cada Mode' launched; 'Atolis Plan', a 60-year guarantee, introduced; CO2 emissions effectively reduced to zero
April
'ESPACiO EF Garage no aru Kurashi' launched
July
Sales companies in the Tohoku region reorganized and Toyota Home Tohoku Co., Ltd. established
October
'SINCE Smart Maison' rental housing launched; Toyota Housing makes a full-scale entry into the rental housing market
November
'T4 System', a seismic vibration control system, developed
2009
January
'ESPACiO EF3-Urban Life, New Space-'launched
April
'SINCE SOREST' and 'SINCE HUGMI' launched
April
Development of home energy management systems (HEMS) with energy storage function begins
September
'Sunlight Control Airy Guard' blinds developed
October
'ESPACiO 50 Colors' launched
October
Integrations of housing business of Toyota Motor Corporation and TOYOTA HOUSING CORPORATION in October 2010 announced
2010
January
'Eco Mirai no Ie' adopted as collective name for products
April
Sales company in Chiba Prefecture reorganized and Toyota Home Chiba Co., Ltd. established
April
Agreement reached on acquisition by TOYOTA HOUSING of Misawa Homes' shares from NPF-MG Investment Limited Partnership
June
New product 'LQ' launched
June
Toyota Home Virtual Exhibit' displayed at Toyota Metapolis
September
'Eco Mirai no Ie-Premier Model' launched as a commemorative model to mark the integration of the housing business
October
'ESPACiO EF Urban Living Home' launched
October
Sales method using the 'Toyota Home Virtual Exhibit' that allows for sales talks equivalent to in-person talks start
October

The birth of the new TOYOTA HOUSING CORPORATION

Toyota Motor's Housing Group and TOYOTA HOUSING CORPORATION integrate business to create a new TOYOTA HOUSING CORPORATION