Social Contribution Initiatives
Traffic Safety
Toyota is taking a comprehensive approach that addresses three key elements (people, cars, and traffic environment) toward achieving its ultimate vision of 'zero traffic fatalities and injuries'. In particular, Toyota has been continuously implementing various measures related to traffic safety education for a wide range of people since the 1960s.
Year |
Month |
Events |
---|---|---|
1968 |
July |
Toyota donates a wide-area signal control system to the National Police Agency |
1969 |
April |
|
April |
Toyota begins distributing traffic safety picture books to preschool and kindergarten children (ongoing) |
|
July |
||
1973 |
September |
Campaign to encourage seatbelt use started |
1975 |
April |
Toyota Safety School (traffic safety classes for young children) commenced (ongoing) |
1976 |
January |
Toyota donates money to Toyota City, Aichi Prefecture to cover the cost of a traffic control system |
1977 |
March |
Toyota starts a traffic safety symposium |
1983 |
May |
Seminar for traffic safety educators of young children commenced |
May |
Traffic safety classes taught by college co-ed volunteers held across Japan |
|
1984 |
April |
Toyota Young Person to Young Person Talking event for discussing traffic safety with young people commenced |
1985 |
October |
Traffic safety initiatives involving middle-aged drivers strengthened |
1987 |
May |
|
1988 |
June |
|
1997 |
April |
Age limit for taking the safety driving seminar eliminated; seminar renamed 'Toyota Drivers Clinic' and held nationwide for the general public |
1999 |
April |
Safe driving seminar renamed 'Toyota Driver Communication' and held nationwide, regularly in Tokyo (at Mega Web) |
2000 |
June |
|
2005 |
April |
|
April |
Driver education content section opened on the mobilitas website (ongoing) |
|
2006 |
April |
|
June |
||
October |
mobilitas starts a simulated drunken driving experience program (ongoing) |
|
2007 |
July |
mobilitas starts a safe driving seminar targeting senior drivers (ongoing) |
2008 |
April |
'Kodomobilitas', a website for educating elementary school students on traffic safety, is opened (ongoing) |
2010 |
April |
mobilitas starts the Eco Drive and Safety Seminar (ongoing) |
April |
'Kurapika Box', an educational tool for use in traffic-safety activities aimed at increasing the use of reflective materials among pedestrians and bicycle riders to reduce nighttime accidents is developed (ongoing) |