Social Contribution Initiatives

Traffic Safety

Toyota is taking a comprehensive approach that addresses three key elements (people, cars, and traffic environment) toward achieving its ultimate vision of 'zero traffic fatalities and injuries'. In particular, Toyota has been continuously implementing various measures related to traffic safety education for a wide range of people since the 1960s.

Year
Month
Events
1968
July
Toyota donates a wide-area signal control system to the National Police Agency
1969
April

Toyota Traffic Safety Campaign (1969)

Toyota Traffic Safety Campaign commenced (ongoing)
April
Toyota begins distributing traffic safety picture books to preschool and kindergarten children (ongoing)
July

Toyota Summer School (photo from 1977)

Toyota Summer School, a traffic safety class targeting elementary school students, commenced (only plant tours are still continuing)
1973
September
Campaign to encourage seatbelt use started
1975
April
Toyota Safety School (traffic safety classes for young children) commenced (ongoing)
1976
January
Toyota donates money to Toyota City, Aichi Prefecture to cover the cost of a traffic control system
1977
March
Toyota starts a traffic safety symposium
1983
May
Seminar for traffic safety educators of young children commenced
May
Traffic safety classes taught by college co-ed volunteers held across Japan
1984
April
Toyota Young Person to Young Person Talking event for discussing traffic safety with young people commenced
1985
October
Traffic safety initiatives involving middle-aged drivers strengthened
1987
May

Toyota Young Drivers' Clinic (photo from 1989)

Toyota Young Drivers Clinic, a hands-on safe-driving course for people 29 years or younger, commenced
1988
June

Toyota Safety School(photo from 2004)

Venue for Toyota Safety School changed from kindergartens to Toyota Kaikan Museum (ongoing)
1997
April
Age limit for taking the safety driving seminar eliminated; seminar renamed 'Toyota Drivers Clinic' and held nationwide for the general public
1999
April
Safe driving seminar renamed 'Toyota Driver Communication' and held nationwide, regularly in Tokyo (at Mega Web)
2000
June

Toyota Child Safety Communication

Toyota Child Safety Communication commenced, a hands-on seminar on child restraint systems
2005
April

Toyota Safety Education Center 'mobilitas'

Toyota opens the Toyota Safety Education Center 'mobilitas' inside the Fuji Speedway and begins offering the safe driving seminar 'Toyota Driver Communication' regularly to organizations and the general public (ongoing)
April
Driver education content section opened on the mobilitas website (ongoing)
2006
April

A hands-on Toyota Traffic Safety Education Program

Hands-on traffic safety education program started in collaboration with government agencies and affiliated companies (ongoing)
June

Toyota Safety School safety events

mobilitas starts 'Toyota Safety School', a traffic safety school targeting young children in Oyama-cho, Shizuoka Prefecture where it is located (ongoing)
October
mobilitas starts a simulated drunken driving experience program (ongoing)
2007
July
mobilitas starts a safe driving seminar targeting senior drivers (ongoing)
2008
April
'Kodomobilitas', a website for educating elementary school students on traffic safety, is opened (ongoing)
2010
April
mobilitas starts the Eco Drive and Safety Seminar (ongoing)
April
'Kurapika Box', an educational tool for use in traffic-safety activities aimed at increasing the use of reflective materials among pedestrians and bicycle riders to reduce nighttime accidents is developed (ongoing)