Toyota Global Vision
The Toyota Global Vision outlines the ideal form the company should take in response to self-asked questions about what kind of organization TMC should be and what kind of values it should honor.
Highlighting the mission statement is a commitment to being a company that customers will choose and will feel good about having chosen. Toyota has expressed that commitment with the slogan: "Rewarded with a smile by exceeding your expectations".
The Global Vision contains TMC's intentions and resolve for the future.