Corporate Philosophy

Toyota Global Vision

The Toyota Global Vision outlines the ideal form the company should take in response to self-asked questions about what kind of organization TMC should be and what kind of values it should honor.

Highlighting the mission statement is a commitment to being a company that customers will choose and will feel good about having chosen. Toyota has expressed that commitment with the slogan: "Rewarded with a smile by exceeding your expectations".

The Global Vision contains TMC's intentions and resolve for the future.

Rewarded with a smile by exceeding your expectations Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile.
We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.

Toyota Global Vision