Corporate Philosophy

Guiding Principles at Toyota

The Guiding Principles at Toyota (adopted in 1992 and revised in 1997) reflect the kind of company that Toyota seeks to be in light of the unique management philosophy, values, and methods that it has embraced since its foundation. TMC, together with its consolidated subsidiaries, hopes to contribute to sustainable development through its corporate activities based on understanding and sharing of the Guiding Principles at Toyota.

Guiding Principles at Toyota

1.
Honor the language and spirit of the law of every nation and undertake open and fair business activities to be a good corporate citizen of the world.
2.
Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in their respective communities.
3.
Dedicate our business to providing clean and safe products and to enhancing the quality of life everywhere through all of our activities.
4.
Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide.
5.
Foster a corporate culture that enhances both individual creativity and the value of teamwork, while honoring mutual trust and respect between labor and management.
6.
Pursue growth through harmony with the global community via innovative management.
7.
Work with business partners in research and manufacture to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships.

Established in January 1992, revised in April 1997 (Translation from original Japanese)