Toyota events
General events
1951
February
Production Facility Modernization Five-Year Plan created
 
 
March 1
Order for 1,350 vehicles received as part of the Fourth Korean War Special Procurement boom
March
Funds accumulated from Japanese payments for previous U.S. aid loaned to Toyota, Nissan, and Isuzu
March 31
Dividend distributed in the 23rd fiscal year for the first time since the end of World War II
 
 
May
Creative Idea Suggestion System Committee launched
 
 
June
Operation of a large 2000-ton stamping machine commenced
June
Regulations on transfer of foreign used cars go into effect
 
 
July
Revised Road Transportation Act and Road Transport Vehicle Act go into effect
 
 
July
Vehicle Registration Order goes into effect
 
 
July
Commercial Code goes into effect (Companies Act completely revised)
 
 
July
Korean Cease Fire Conference commences
August 1
BX truck and BJ Toyota Jeep launched
 
 
September 24
First All-Toyota General Sports Competition held (ended after the 45th event)
September
San Francisco Peace Treaty and Japan-U.S.A. Security Treaty signed
October 1
Model SF compact passenger car launched
 
 
 
 
December
Hatsudoki Seizo Co., Ltd. is renamed Daihatsu Motor Co., Ltd.
 
 
 
Central Japan Heavy Industries, Ltd. concludes a contract with Willys of the U.S.A. for knock-down assembly of the Jeep (production commenced in February 1952)
1952
January 7
TWI introduced as a program for educating supervisors
 
 
February
100 FX large trucks exported to Brazil
 
 
March 27
Former President Kiichiro Toyoda passes away
 
 
March
SG small truck launched
 
 
April
Management Accounting System introduced
 
 
June 3
First President Risaburo Toyoda passes away
 
 
August 6
Investment made in Kanto Auto Woks, Ltd.
 
 
September
Production of BQ model, four-wheel drive truck commenced
 
 
 
 
October
Japan's MITI (now METI) creates a policy for handling alliances related to passenger cars and assembly contracts
 
 
October
Japan's National Police Reserve is reorganized into National Safety Forces
November 3
Company song and company flag established
November
Prince Motor Co., Ltd. Established
 
 
November
High-Speed Engine Manufacturing Co. is renamed Ohta Jidosha Kogyo Co., Ltd.
December 25
Toyota Rikuso Co., Ltd. (now Toyota Transportation Co., Ltd.) established
December
Nissan signs a technology licensing agreement with Austin Motor Co., Ltd. of the U.K. (knock-down production of Austin A40 commences in March 1953)
 
 
December
High-Speed Engine Manufacturing Co. is renamed Ohta Jidosha Kogyo Co., Ltd.
1953
January
Policy of producing 100% Japanese cars adopted
 
 
February
Order for 1,236 vehicles, including six-wheel drive vehicles, received from National Safety Forces
February
Hino Diesel Industry Co., Ltd. signs an assembly and manufacturing technology support agreement with France's Renault (knock-down production of '4CV' commences in April)
 
 
February
Japanese Cabinet decides to raise the automobile tax by 50%
 
 
February
Isuzu signs an assembly and manufacturing technology support agreement with the Rootes Group of the U.K. (knock-down production of Hillman commences in October)
March 14
Tokyo Toyopet Motor Sales Co., Ltd. established
 
 
March 31
'Good Thinking, Good Products' selected as the corporate slogan
 
 
April 20
General sales distributor agreement on automobile lubricants signed with Standard-Vacuum Oil Company
April
Japan and the U.S.A. sign Treaty of Friendship, Commerce and Navigation
April
Production of S-type engine transferred to Toyoda Automatic Loom Works
 
 
May 1
Engineering Division established Project General Manager Department
May
Nissan launches the Austin A40
June 11
Labor dispute erupts (resolved in August)
June
Labor dispute erupts at Nissan (resolved in September)
June
'Dolphin' mineral oil launched (trademark changed to 'Castle' in September)
 
 
 
 
July
Fuji Heavy Industries Ltd. founded
 
 
July
Korean War Armistice Agreement signed
August 10
Investment made in Towa Real Estate Co., Ltd.
 
 
September 25
Toyopet Super (RH) launched
 
 
September
RK small truck launched
 
 
December
IBM statistical accounting machine installed
December
First toll road opens in Japan (between Matsusaka and Uji-Yamada)
 
 
December
Shin Mitsubishi Heavy-Industries, Ltd. commences knock-down production of the Jeep
1954
April
FA-type large truck launched
April
Prince Motor Co., Ltd. merged into Fuji Precision Industries Co., Ltd.
 
 
April
First Tokyo Motor Show held
 
 
May
Japanese Cabinet decides to adopt the First Five-Year Road Development Plan
June 7
Toyopet Seibi Co., Ltd. (now Toyota Technocraft Co., Ltd.) established
June
Suzuki Motor Co., Ltd. founded
June 24
Land Cruiser selected as the model name of the Toyota Jeep
 
 
 
 
July
Japan's National Safety Forces reorganized into National Defense Forces
 
 
July
Bank of Japan implements preferential measures for financing exports
September 1
Toyopet Light Truck (SKB) launched
 
 
October
Main Technical Building (Technical Center) completed
 
 
December 1
Japan Automobile School (now Toyota Tokyo Education Center) opened (in Tachikawa City, Tokyo)
December
All Japan Automobile Workers Union (JAWU) adopts a resolution to dissolve at an emergency meeting
 
Evaluation of the supermarket method commenced this year
 
 
1955
January 5
Toyopet Crown and Toyopet Master (RS and RR types) launched
January
Volkswagen of America established
January 19
Labor Union renamed Toyota Motor Workers' Union as a result of the dissolution of JAWU
January
Nissan launches the Datsun 110
February 7
Toyota Management Committee established
 
 
 
 
March
Japan's MITI adopts a new policy on producing foreign passenger cars in Japan
April 5
Toyota Used-car Sales Company established
April
Asian-African Conference held
 
 
May
Japan's MITI announces a people's car concept
 
 
May
Japan's MITI bans importation of all foreign-made cars and parts, except for cars imported for assembly
 
 
June
Nissan-Minsei Diesel Sales Co., Ltd. established
 
 
July
Yamaha Motor Co., Ltd. established
 
 
July
Japan's Economic Planning Agency established
 
 
September
Japan joins the General Agreement on Tariffs and Trade (GATT)
 
 
September
Citroen launches the DS
October
Distributor agreement signed with Abdul Latif Jameel Co., Ltd. (ALJ) of Saudi Arabia
 
 
November 1
Masterline Pickup and Masterline Light Van (RR16 and RR17 types) launched
 
 
November 1
Toyota Building (now Midland Square) completed in front of the Nagoya Station
 
 
November
F-type engine installed in the Land Cruiser
 
 
November
First expatriate staff sent to Sao Paulo, Brazil
 
 
December 9
Crown Deluxe (RSD) launched
December
Japanese Cabinet decides to adopt the Five-Year Plan for Economic Self-Support
 
 
-
Japan enters the economic boom of the mid-1950s
1956
February 21
Agreement to borrow 2.35 million dollars signed with the World Bank
February
Automobile Liability Security Act goes into effect
March 1
Overseas Planning Department established; evaluates a plan to establish an operation in Brazil
March
Act on Special Measures concerning Road Construction and Improvement goes into effect
March
Lift truck (LA model) launched
 
 
April 1
Toyopet channel dealers commence operation
April
Japan Highway Public Corporation established
May
Toyopet Truck (RK23) launched
 
 
May
Toyopet Route Truck (RK52) launched
 
 
 
 
June
Provisional Act for the Promotion of Machinery Industry goes into effect
 
 
June
Brazil passes law to nationalize automobile production
July 18
Toyoace selected as the model name of the Toyopet Light Truck (SKB) through a public contest
July
Economic whitepaper states "The post-war period is now over."
July
Land Cruiser and other models exported to Burma as Phase 1 of automobile compensation
July
President Nasser of Egypt declares his intention to nationalize Suez Canal Company
September 22
Prototype people's car unveiled at Koromo Plant
 
 
September 24
Operation of the first transfer machine commenced
 
 
September
Honsha Test Track completed
 
 
 
 
October
Soviet-Japan Joint Declaration signed, restoring diplomatic relations between the two countries
 
 
October
Suez War breaks out
 
 
December
UN General Assembly approves Japan's membership
1957
January
PR magazine 'Motor Age' launched;
- Publication discontinued in 1996 after a total of 695 issues
 
 
February 1
Manufacturer's suggested retail price system adopted
 
 
February 5
Toyota Motor Sales establishes Bangkok Sales Office (elevated to a branch office in May)
 
 
February
Toyota Diesel channel dealers commence operation
 
 
March 14
DA60 diesel truck launched
March
Treaty establishing the European Economic Community (EEC) signed
April
Crown, etc. exported to Ethiopia for the first time
April
Japanese Cabinet decides to promote the purchase of domestically produced vehicles
 
 
April
Ohta Jidosha Kogyo merges with Nippon Nainenki Seizo, establishing Nippon Jidosha Kogyo Co., Ltd.
 
 
April
Japanese government promulgates National Development Arterial Express Construction Act
 
 
April
National Highway Act goes into effect
May 1
Department stores commence selling Toyota vehicles (Shirokiya in Tokyo and Daimaru in Kyoto)
May
Daihatsu launches the Midget three-wheeled mini-truck
May 23
Twenty Crowns loaded on a ship as part of the first full-scale effort to export Japanese-made passenger cars to Okinawa
 
 
May 27
Chubu Nippon Car-driving School (now Toyota Nagoya Education Center, Inc., Chubu Nippon Driver School) opened
 
 
 
 
June
Fuji Precision Industries launches the Prince Skyline
July 1
Toyopet Corona (ST10) launched
 
 
August 25
Crown samples exported to the U.S.
 
 
August
DB70 diesel-powered bus launched
 
 
October 31
Toyota Motor Sales, U.S.A., Inc. established
October
Soviet Union successfully launches the Sputnik 1 man-made satellite
 
 
-
Prolonged recession starts in Japan
1958
January 9
Crown and Land Cruiser exhibited at the Los Angeles Import Automobile Show
 
 
January 23
Toyota do Brasil S.A. established
 
 
 
 
May
Fuji Heavy Industries launches the Subaru 360 minivehicle
June 16
Special order for 4,621 vehicles received from the US Army Procurement Agency (APA) (large order exceeding five billion yen)
June
Japan newly institutes minivehicle tax
July 10
Operation of Toyota Motor Sales, U.S.A., Inc. commenced
July
Japan External Trade Organization (JETRO) established
 
 
September
Japan Motor Industrial Federation (JMIF) established
October
Toyopet Corona Line (ST16V) launched
 
 
October
DR10 diesel rear-engine bus launched
 
 
1959
January 1
Head Office address changed to 1 Toyota-Cho, Toyota City, Aichi Prefecture based on city name change
January
Fuji Precision Industries launches the Prince Gloria
March 16
Toyota Ace (SK20) completely redesigned and launched
 
 
April 22
Toyopet Route Truck (RK85) launched
 
 
May
Production at Toyota do Brasil Ltda. commenced
 
 
June 3
Dyna selected as the model name of the Toyopet Route Truck and Stout as that of the Toyopet Truck
June
Hino Diesel Industry is renamed Hino Motors, Ltd.
 
 
June
Nippon Jidosha Kogyo is renamed Tokyu Kurogane Industry
 
 
June
Japan Automobile Dealers Association founded
 
 
June
Metropolitan Expressway partially opens
July
Distributor agreement signed with Thiess Sales of Australia
 
 
August 8
Motomachi Plant commences production of Toyopet Crown
August
Nissan launches the Datsun Bluebird (310)
 
 
August
BMC launches the Austin Seven and Morris Mini-Minor
September 18 and 19
Motomachi Plant completion ceremony held
September
Isuzu launches the Elf
September 30
Investment made in Chiyoda Fire and Marine Insurance (now Aioi Nissay Dowa Insurance Co., Ltd.)
September
Typhoon Vera hits Japan
 
 
September
Shin Mitsubishi Heavy-Industries, Ltd. launches the Mitsubishi 500
 
 
December
Annual traffic fatalities reach 10,000
 
 
-
Japan enters the economic boom of 1958-1961
1960
 
 
January
Japanese Cabinet decides to establish a ministerial meeting to promote trade and foreign exchange liberalization
 
 
April
Nissan launches the Nissan Cedric
 
 
May
First foreign car show held in Japan
 
 
May
Toyo Kogyo launches the Mazda 360 Coupe minivehicle
 
 
June
Nissan receives the Deming Application Prize for major advances in quality improvement
 
 
June
New Japan-U.S. Security Treaty goes into effect
 
 
June
Japan Automobile Sales and Maintenance Council established
August 4
Loan agreement for 12 million dollars signed with Export-Import Bank of Washington
 
 
August 15
Chubu Toyota Lift (now Toyota L&F Chubu Inc.) established as a dealer specializing in industrial vehicles
 
 
August 26
Head Office building completed
 
 
August 28
Agreement signed with Planta Reo de Mexico, S.A. on complete knock down (CKD) assembly (complete local production) and sales (export of the first CKD of Japanese passenger cars commenced in December of the same year)
 
 
 
 
September
Nissan establishes Nissan USA
 
 
October
Toyo Kogyo enters into a technical collaboration agreement with West German company, NSU
November 9
Toyota Central R&D Lab, Inc. established
November
Daihatsu launches the Hijet four-wheeled mini-truck
December 13
Publica selected through a public suggestion process as the model name of an 800-cc car under development for the general populace
December
Japanese Cabinet decides on a plan to double the nation's income
 
 
December
Minsei Diesel Industries, Ltd. is renamed Nissan Diesel Motor Co., Ltd. (now UD Trucks Corporation)

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