Section 6. New Growth Goal

Item 3. Product Appeal Enhancement

New Lexus Design

Lexus, in its aim to establish itself as a true global premium brand originating in Japan, launched the new GS series in Japan in January 2012. The development team, which had set out to pioneer a new stage for Lexus by taking advantage of a complete redesign, refined the GS series through comprehensive evaluation, including more than 1 million km of test driving on roads all over the world.

In its exterior design, the GS series adopted a trapezoidal spindle grille on the front that was evolved from the traditional Lexus front face, establishing an instantly recognizable Lexus identity. This spindle grille is being deployed as the face of the next-generation Lexus.

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