75-Year History TOP
>
A 75-Year History through Text
> Part 3. Leaping Forward as a Global Corporation
Part 3. Leaping Forward as a Global Corporation
Chapter 1. New Start for Post-merger Toyota & First Full-scale Production Outside of Japan
Section 1. Voluntary Restraints Imposed on Exports to U.S.
Section 2. Toyota Motor Co., Ltd., Toyota Motor Sales Co., Ltd. to Form Toyota Motor Corporation
Section 3. Local Production Starts in North America
Section 4. Overseas Business Expands Globally
Section 5. New Developments in Japan-U.S. Trade Issues
Chapter 2. Growth of the Japanese Economy and Enhancement of Toyota's Management
Section 1. Development of Diverse Vehicle Lineup and Expansion of Domestic Sales
Section 2. 50th Anniversary and Coping with the Strong Yen
Section 3. Rapid Growth of the Japanese Market and Development of the Lexus
Section 4. New Business Enterprises
Chapter 3. Applying a New Corporate Philosophy
Section 1. The Post-bubble Japanese Economy and Domestic Market
Section 2. Response to Environmental and Safety Issues
Section 3. Promotion of Internal Reforms
Chapter 4. Rapid Expansion of Globalization
Section 1. Heightened Presence in the North American Market
Section 2. European Operations Become Autonomous
Section 3. Expansion of Asian Markets and Developments in Oceania
Section 4. Expanding Business in China through Joint Ventures
Section 5. Latin America, Africa, and Middle East
Section 6. Strengthening Development and Sales Efforts in the Japanese Market
Section 7. The Functions that Supported Globalization
Section 8. Integrating IT and Exploring New Energy Sources
Chapter 5. Restart
Section 1. Global Financial Crisis
Section 2. Launch of New Management Systems
Section 3. Recommitment to Quality
Section 4. Global Vision
Section 5. Repeated Difficulties and Trials
Section 6. New Growth Goal