Japan

Toyota

60000306

1st

WiLL Vi

Released date : 2000/ 1/17

body type

Sedan

SD

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  • Specification
  • Description
  • Plant
  • Name origin
Grade WiLL Vi
Model type
&
weight
Model type GH-NCP19-DESZNK
Curb mass(kg) 940
Dimensions Length(mm) 3760
Width(mm) 1660
Height(mm) 1575
Wheelbase(mm) 2370
Engine Engine code 2NZ-FE
Engine type Water-cooled, in-line 4-cylinder, DOHC
Displacement(cm3) 1298
Max. output kW/(PS)/r.pm 65/88/6000
* The specifications are those of representative model grades.
* Max. output represents a net rating.
* The model numbers of these vehicles are NCP19(1300).
The WiLL brand was derived from a multi-industry marketing project aimed specifically at young consumers. The project, which originated as an internal business venture at Toyota known as Virtual Venture Company (VVC), became a joint marketing project called WiLL, participated by leading Japanese businesses including Asahi Breweries, Kao, Kinki Nippon Tourist, and Matsushita Electric Industrial (now Panasonic) in August 1999. Kokuyo and Ezaki Glico also joined the project in the following year. (Asahi Breweries and Kao withdrew in 2002.)

Each participant to the WiLL project introduced original products targeted at customers in their 20s and 30s, featuring the WiLL brand name and the orange-colored logo. The common product concept was "playfulness and authenticity." Accordingly, Toyota launched the compact 4-door sedan WiLL Vi in January 2000. The unique body mounted on the platform of the first-generation Vitz, with its arched beltline and the backward-slanting rear windshield, gave a silhouette reminiscent of Cinderella's carriage. The WiLL brand name represented the developers' will to pioneer new markets and new consumer lifestyle.
Plant Central Motor Co.,Ltd
"WiLL" stands for people who are determined and forward-looking. The "V" in Vi stands for vehicle, and the "i" stands for "identity," "independence," and "individuality," as well as being the personal pronoun "I" -- concepts we knew would appeal to the target customers (single women in their late 20s). The lower-case "i" was chosen to emphasize the unique "identity" of this vehicle.
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This page is part of TOYOTA A HISTORY OF THE FIRST 75 YEARS website. For information on currently marketed vehicles, please refer to the Toyota Motor Corporation website.