Grade | WiLL Vi | |
---|---|---|
Model type & weight |
Model type | GH-NCP19-DESZNK |
Curb mass(kg) | 940 | |
Dimensions | Length(mm) | 3760 |
Width(mm) | 1660 | |
Height(mm) | 1575 | |
Wheelbase(mm) | 2370 | |
Engine | Engine code | 2NZ-FE |
Engine type | Water-cooled, in-line 4-cylinder, DOHC | |
Displacement(cm3) | 1298 | |
Max. output kW(PS)/r.p.m. | 65/88/6000 |
* | The specifications are those of representative model grades. |
* | Max. output represents a net rating. In the above table, digits separated by slashes ( / / ) stand for kW, PS, and r.p.m., respectively. |
* | The model numbers of these vehicles are NCP19(1300). |
Plant | Central Motor Co.,Ltd |
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"WiLL" stands for people who are determined and forward-looking. The "V" in Vi stands for vehicle, and the "i" stands for "identity," "independence," and "individuality," as well as being the personal pronoun "I" -- concepts we knew would appeal to the target customers (single women in their late 20s). The lower-case "i" was chosen to emphasize the unique "identity" of this vehicle.
Each participant to the WiLL project introduced original products targeted at customers in their 20s and 30s, featuring the WiLL brand name and the orange-colored logo. The common product concept was "playfulness and authenticity." Accordingly, Toyota launched the compact 4-door sedan WiLL Vi in January 2000. The unique body mounted on the platform of the first-generation Vitz, with its arched beltline and the backward-slanting rear windshield, gave a silhouette reminiscent of Cinderella's carriage. The WiLL brand name represented the developers' will to pioneer new markets and new consumer lifestyle.