|Engine type||In-line 4-cylinder, OHV|
|Max. output kW/(PS)/r.pm||-/30/4000|
|*||The specifications are those of representative model grades.|
|*||Max. output represents a net rating.|
|*||The model numbers of these vehicles are SKB.|
At the time in Japan, the small cargo vehicle market was dominated by three-wheeled trucks. However, as three-wheeled trucks were beset with problems in terms of stability, weather resistance, and ride comfort, Toyota developed a small semi-cab-over type truck as an alternative. Its design was extremely simple but practical, featuring a flat windshield and hammock type seats, among other things. Still, the vehicle was initially priced at 625,000 yen, which was far too expensive to compete with small three-wheeled trucks. To bolster sales of the Toyoace, therefore, Toyota inaugurated the Toyopet sales channel and strategically reduced its price. Eventually the price dropped to as low as 460,000 yen, a level that was sufficiently competitive with three-wheeled trucks. This marketing strategy worked, leading to the rise of four-wheeled trucks which eventually replaced their three-wheeled counterparts.
|Plant||Koromo plant(now Honsha plant), Toyota Auto Body Co.,Ltd.|