| Grade | SKB | |
|---|---|---|
| Model type & weight |
Model type | SKB |
| Curb mass(kg) | 1130 | |
| Dimensions | Length(mm) | 4237 |
| Width(mm) | 1675 | |
| Height(mm) | 1850 | |
| Wheelbase(mm) | 2500 | |
| Engine | Engine code | S |
| Engine type | In-line 4-cylinder, OHV | |
| Displacement(cm3) | 995 | |
| Max. output kw/(PS)/r.pm | -/30/4000 |
| * | The specifications are those of representative model grades. |
| * | Max. output represents a net rating. |
| * | The model numbers of these vehicles are SKB. |
| Plant | Koromo plant(now Honsha plant), Toyota Auto Body Co.,Ltd. |
|---|
"Toyoace" is a combination of "Toyota" and "ace."
At the time in Japan, the small cargo vehicle market was dominated by three-wheeled trucks. However, as three-wheeled trucks were beset with problems in terms of stability, weather resistance, and ride comfort, Toyota developed a small semi-cab-over type truck as an alternative. Its design was extremely simple but practical, featuring a flat windshield and hammock type seats, among other things. Still, the vehicle was initially priced at 625,000 yen, which was far too expensive to compete with small three-wheeled trucks. To bolster sales of the Toyoace, therefore, Toyota inaugurated the Toyopet sales channel and strategically reduced its price. Eventually the price dropped to as low as 460,000 yen, a level that was sufficiently competitive with three-wheeled trucks. This marketing strategy worked, leading to the rise of four-wheeled trucks which eventually replaced their three-wheeled counterparts.