New Business Enterprises

• The Origin and Development of New Business Enterprises
• Introducing New Businesses

The Origin and Development of New Business Enterprises

Led by our expertise in automobile manufacturing and Toyota's strong desire to pursue new challenges, we are venturing out to new opportunities in the business arena.

Toyota is making contributions to the world of the 21st century by developing new businesses.

At one point in time, automobile manufacturing was just another new business offshoot of Toyoda Automatic Loom Works. The visionary founder of the company, Kiichiro Toyoda, strongly believed in the coming age of the automobile. It is no exaggeration to say his resolute pursuit of that dream helped build the Toyota we know today.

We now find ourselves in a time of economic maturity. The development of new businesses has become one of the most important tasks for corporations seeking to maintain growth. For some time, Toyota Motor Corporation (TMC) has been venturing beyond automobile manufacturing and extending into fields like housing, finances and communications. In 1989, the Business Development Division was formed to promote continuous progress.

Toyota began by using its manufacturing technology to enter growing fields related to automobiles. Then, as demand increased for new personal mobility technology, TMC entered the marine and aerospace fields. Now, Toyota is focusing its efforts on business opportunities that are expected to experience rapid growth in the 21st century, such as biotechnology and afforestation, environment and energy and high-tech fields.

The technology created and handed down by our predecessors coupled with the strong desire to pursue new challenges drives Toyota to develop new businesses that can respond quickly to the needs of society and the environment. This is how Toyota makes contributions to today's world.

	First Period (1985-1989)	Second Period (1990-1995)	Third Period (1996-2001)	Fourth Period (2002-present)
Areas	Growth areas around automobiles	New mobility based fields	Future growth areas	Specified future growth areas that utilize Toyota's strengths
Toyota Activities	1985, 1990s - Projects launched 1989 - Business themes collected for new enterprises 1989 - Business Development Division established	1995 - Entrepreneur program introduced	1996 - Toyota Venture Enterprise Fund created 1996 - Director Stocks Ownership System introduced 1997 - Marine Business Division established 2001 - Biotechnology & Afforestation Business Division established	Reforms based on past experience
Major Fields of Focus	Engineering, FA, Intelligent Transport Systems (ITS), communication, financial activities, semiconductors and biotechnology	Marine and aerospace	Biotechnology, marine, aerospace and entrepreneurial business	Biotechnology, marine, environment and energy, and high-tech fields