"High Quality Starts With the Customer"
released on January 2011
"The Evolution of Toyota's Quality Assurance System"
released on October 2010
"Ask 'why' five times about every matter."
released on March 2006
"Building quality into processes."
released on September 2005
"Good Thinking, Good Products"
released on May 2005
"Maintain quality through teamwork."
released on January 2005
"Eliminate muda, mura, muri completely."
released on July 2004