Toyota promotes its brand and high quality image through exposure and coverage of its activities in motor shows, sports sponsorship, motor sports and cultural endeavors. It races cars on 3 continents and sponsors soccer, baseball and football teams.
Detailed international coverage from Toyota's Motor Shows in 2010 and onwards, including photos and videos from each event
Through competitive racing events, Toyota demonstrates its dreams and inspiration for everyone's enjoyment of driving
Toyota regularly contributes to social progress via sport such that people can come together for the future of humankind
Sponsoring numerous international literacy & teaching programs, museums of art and more, Toyota strives to respect culture and inspire creativity
This video shows an event held at the Fuji Speedway on August 5, 2012 where the Toyota 86 model and vehicles from the whole AE86 range were gathered.
This is an event, sponsored by the Toyota Engineering Society, where visitors can experience new technologies and the fun of "craftsmanship". Visitors have the opportunity to see and feel the engineers' off-hour endeavors and driving force of "craftsmanship", which is the spirit of playfulness.