As we manufacture products, we know how important dreams are. Without dreams, we will not have the passion to produce products or create the future.
Dreams are the most valuable possessions of human beings and give us enormous energy. For this project, we asked children to express their dreams by writing letters to themselves in the future and to draw pictures based on their letters. We created two videos to explore their feelings and the meaning behind the drawings.
TOYOTA presents Chie Morimoto en° ”Special Talk Event”
Supported by J-WAVE at the Watari Museum of Contemporary Art
Toyota Marketing Japan Corporation (TMJ) and Toyota Motor Sales and Marketing (TMSM) held a special talk event on January 20 on the themes of the future, paths, sound, and the Earth with art director Chie Morimoto, astrophysicist and NASA researcher Dr. Haruo Saji, musician Masakatsu Takagi, and Takao Minai (TMSM). The event also featured a live music performance with Takagi playing a piano powered by a TOYOTA Prius Plug-in Hybrid vehicle. In this event, we introduced our project "Toyota Dream Car Art Contest" with screening promotion films.
Founder of goen°, Communication Director, Painter, Traveler
She was born in April 26, 1976 in Misawa city, Aomori, Japan. She spent her early childhood near the Misawa Air Base where her grandfather worked. She started making collage arts using clothes and scissors at her grandfather’s tailor shop.
She graduated from Musashino Art University in 1999. For her graduate work, she made a geodesic dome (Fuller Dome.) She used two 2t tracks for the Hakuhodo employment test. She started working there in 1999. After leaving Hakuhodo in 2007, she funded goen°.
She won the ADC Grand Prix for "Singing Relay" for Suntory in 2011. The recent earthquake disaster in Japan made her re-realize the importance of creating art works using her body, and she started making the collage journal with newspaper.
She has been working on ads for "Kumi Kyoku" from Onward Kashiyama, art projects for musicians, promotional direction for Noda Map 17th performance "Egg", interior design for a kindergarten, total planning direction for a zoo and more.
Drawings create the world people want to see. Drawings by children reflect their genuine hope.
Children put magic into even the smallest parts of their art. All of them are wonderful and right, and I was honored to join the project as a judge and to be able to see the hope of children from all over the world. It was a very joyful experience. Among the many children, I went to see two girls to document them. The girls created their art in their home and their pure eyes are looking towards their future. They told me about their future with their dream cars, their family and their world. The drawings done by children are not only cute and vivid but contain the message that puts breath into our world. I look forward to seeing the day that their dreams come true.
And I want to step forward with them to see their future. Their smiles bring even more smiles to the world.
He was born in Fukuoka. He has been working as a director since 1999. His works can be found in films, advertisements, animation direction and script writing, and CD jackets and characters designs. His short film "Cray Fish" in 2010 won the Best short Award and the Audience Award at Short Shorts Film Festival & Asia 2010. His short film, "The Eclipse’s Shadow" which he directed and wrote the script in 2011 has been screened at film festivals in eight countries around the world.
His other works include Southern All Stars first documentary movie, "Film Killer Street ~ Director's Cut~", Elephant Kashimashi's music video "Winding Road", and Google advertisements.
When I saw "Dream Cars" drawn by children, I instinctually felt that they are letters for the future.
Ms. Morimoto and I talked about it last spring, and our hope to capture their lives became true.
I saw people's smiles in Thailand and felt the earth warmth in Kenya.
And the children's eyes were the most memorable things.
In 10 years or in the further future, I hope people drive their "Dream Cars."
I strongly hope so.
Visual Artist / Musician
Born 1979. Resides in Kyoto, Japan.
He is a multi-talented Japanese artist known both for video art using visual effects on live action and animation and for music composition using his signature instrument, piano and computer. His worldwide release of CDs and DVDs and his concerts at museums or exhibitions is part of his expansive creative activity. His success comes not only from his solo works but through collaborations as well. He joined David Sylvian's world tour, directed Japanese artist UA and Yuki's music video, and collaborated with Institute for Art Anthropology at Tama Art University, Japan, The institute of Physical and Chemical Research, Japan, Audi, NOKIA to name a few. He has been named one of the "The 100 Japanese Respected by the World" by Newsweek in 2009. Most recently, he composed the music for the film "Wolf Children Ame and Yuki" directed by Mamoru Hosoda, released in 2012.
Children's drawings are like prayers. They look dreamy and fun at the first glance, but once you take a closer look and listen to the artists, their ideas start flooding over like water in the fountain. Feelings of attachment to the past, love of the present and hope for the future. Instead of reflecting their feelings, I play the music with the same feelings they have. It is wonderful to react to someone's feelings, but more importantly, we need to have our own feelings, and live based on them as if we saw the world for the first time.