New Vehicles

  • Toyota Division General Manager, Bob Carter introduces the new Prius
  • Bob Carter, Toyota Division Group Vice President of Toyota Motor Sales, U.S.A., Inc., introduces the NEXT major step for the Prius, a family of vehicles providing the benefits of Toyota’s hybrid technology to a larger family of Americans.

  • Prius v

    The new Prius v, with “v” expressing the vehicles versatility, meets the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA.


  • Prius v

  • Prius c Concept

    The Prius c Concept, with “c” representing a “city”-centric vehicle, appeals to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.


  • Prius c Concept

  • Prius Design
    Prius Design

    From all-around aerodynamics to nature-inspired surfaces, learn about the key design elements that make up a Prius

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  • Environmental Technology
    Environmental Technology

    From hybrids and electric vehicles to fuel cell technology, learn how Toyota automobiles are the key for tomorrow’s eco-driving

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