Bob Carter, Toyota Division Group Vice President of Toyota Motor Sales, U.S.A., Inc., introduces the NEXT major step for the Prius, a family of vehicles providing the benefits of Toyota’s hybrid technology to a larger family of Americans.
The new Prius v, with “v” expressing the vehicles versatility, meets the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA.
Prius v movie
The Prius c Concept, with “c” representing a “city”-centric vehicle, appeals to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.
Prius c Concept movie
Prius c Concept
From all-around aerodynamics to nature-inspired surfaces, learn about the key design elements that make up a Prius
From hybrids and electric vehicles to fuel cell technology, learn how Toyota automobiles are the key for tomorrow’s eco-driving