IAAF World Championships
The IAAF World Championships is an event organized by the International Association of Athletics Federations (IAAF). The first World Championships took place in Helsinki, Finland in 1983. In 2011, the 13th event took place in Daegu, Korea. In 2013, the 14th event will take place in Moscow, Russia.
Information on the IAAF World Championships Daegu 2011 and Moscow 2013 are as below:
- "Beyond Limits"
We believe that Toyota shares the same passionate philosophy as the athletes who strive to push their limits in pursuit of new records. Toyota respects the athletes and supporters who go "Beyond Limits".
The top athletes from around the world gather for the IAAF World Championships in the hope of breaking new records. The athletes' courage to push their boundaries inspires passion in many people. Toyota's support of the competition comes from the respect for the dedicated athletes and the ambition for the further growth of the competition.
Ms. Nakazato (Daihatsu),
Toyota provides Toyota vehicles such as "Prius" for marathon
lead / timing car and to support transportation of the athletes and staffs during the event.
World Record Program
Toyota presents World Record Award at the awarding ceremony with compliment on the glorious record to women athletes who broke the world record.
Product Exhibition Booth
Toyota's lineup such as Prius is displayed in Toyota's booth nearby stadium.
In Daegu 2011, spectators could also enjoy playing athletics virtual game in the booth.