IAAF World Championships

The IAAF World Championships is an event organized by the International Association of Athletics Federations (IAAF). The first World Championships took place in Helsinki, Finland in 1983. In 2013, the 14th event took place in Moscow, Russia.

Information on the IAAF World Championships Moscow 2013 is as below:

Moscow 2013

Event title IAAF World Championships Moscow 2013
Dates August 10 - 18, 2013 (9 days)
Venue Stadium Olympic Complex "Luzhniki", Moscow, Russia (Capacity: 75,000)
"Beyond Limits"

We believe that Toyota shares the same passionate philosophy as the athletes who strive to push their limits in pursuit of new records. Toyota respects the athletes and supporters who go "Beyond Limits".

Sponsor motive

The top athletes from around the world gather for the IAAF World Championships in the hope of breaking new records. The athletes' courage to push their boundaries inspires passion in many people. Toyota's support of the competition comes from the respect for the dedicated athletes and the ambition for the further growth of the competition.

Ms. Kizaki(Daihatsu), Women's marathon in 2013 Moscow

Activites involved

Toyota vehicles key being handed over at the Luzhniki Stadium on 30 July, 2013

Toyota provides over 100 vehicles, which will be used for a variety of purposes including transporting athletes and officials. The Toyota Award Ceremony was held at the competition venue "Luzhniki Stadium". Sebastian Coe, IAAF Vice President, and Valentin Balakhnichev, ARAF President were handed over the key as a symbol of new Toyota vehicles.

Toyota Prius led the marathons athletes in Moscow

Toyota Prius supported the men's and women's marathon races at
the IAAF World Championships Moscow 2013 as the official lead car. Prius ran 42.192 km with the marathon athletes on the race course.

World Record Program

Toyota presents World Record Award at the awarding ceremony with compliment on the glorious record to women athletes who broke
the world record.

Mobile showroom

Toyota opened a fan booth near the stadium in Moscow. Specifically for fans, Toyota vehicles, Auris, RAV4 and even more cars were displayed in the showroom.