IAAF World Championships

The IAAF World Championships is an event organized by the International Association of Athletics Federations (IAAF). The first IAAF World Championships were held in Helsinki, Finland in 1983. Since IAAF WCH 2003 Paris, TOYOTA has been the Official IAAF Partner to the IAAF World Championships.

Information on the IAAF World Championships Beijing 2015 is as below:

Beijing 2015

Event title IAAF World Championships Beijing 2015
Dates August 22 – 30, 2015 (9 days)
Venue Beijing National Stadium, Beijing, China (Capacity: approx. 80,000)
"Beyond Limits"

We believe that Toyota shares the same passionate philosophy as the athletes who strive to push their limits in pursuit of new records. Toyota respects the athletes and supporters who go "Beyond Limits".

Sponsor motive

The top athletes from around the world gather for the IAAF World Championships in the hope of breaking new records. The athletes' courage to push their boundaries inspires passion in many people. Toyota's support of the competition comes from the respect for the dedicated athletes and the ambition for the further growth of the competition.

Ms. Kizaki(Daihatsu), Women's marathon in 2013 Moscow

Specific Contents of 2015 Beijing Activities

Providing Official Event Vehicles

200 Toyota vehicles were provided as the official event vehicles for a variety of purposes including transporting athletes and officials.
The handover ceremony was held at the Beijing National Stadium (Bird's Nest) with the 1 Month Count Down event.

On the marathon course, Prius and Camry HV were appeared as the official marathon leading vehicles / timing vehicles.

Booth Exhibition at the Beijing National Stadium

New generation Corolla HV and Levin HV were displayed at the Toyota booth. Fully communicated Toyota Hybrid with athletic fans by "Hand-on" games.