What is your stance on quality issues at Toyota?

Toyota has been able to achieve strong growth, positioning product quality as its corporate mainstay and earning acceptance in markets throughout the world, based on the reliability of its products. At some point, we believe that the company was not sufficiently aware of these elevated customer expectations. These factors form the backdrop for the recent problems related to safety and confidence. Toyota views these issues as an opportunity for renewal and improvement and every single employee will participate proactively in meeting the challenge of redressing the problems.

Please see Sustainability Report 2010, pp. 4-7.

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