What is your stance on safety issues at Toyota?

In order to ensure the sound future development of a mobile society that relies on automobiles as a means of transportation, it is necessary to minimize their impact on the environment as well as traffic accidents, traffic congestion and other negative aspects.  Toyota’s basic stance on safety is to pursue dependable safety based on accident analysis. Toyota adopts a comprehensive approach to reducing traffic casualties and is advancing initiatives in the areas of active safety (which seeks to minimize the chances of an accident occurring) and passive safety (which seeks to minimize the damage or injuries sustained in an accident), as well as to educate and raise awareness of drivers, pedestrians and other members of the public regarding traffic safety, and create a safer traffic environment.

Please see Sustainability Report 2010, pp. 72-75.

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