Technology Designed for the 21st Century is the Choice of Many Consumers

Toyota hybrid vehicles have raised consumer environmental awareness

Toyota is actively working to promote the proliferation of hybrid vehicles.
Since its launch in December 1997, the Prius, the world’s first mass-produced hybrid passenger vehicle, has found many supporters, and by the end of December 2013, Toyota had sold a total of 6 million hybrid vehicles.
To ensure that ever more customers choose to drive hybrid vehicles we will continue our efforts to improve performance, reduce cost, and expand the product lineup.

Owners worldwide enjoy life with their hybrid vehicle

-The appeal of Toyota Hybrids beyond just fuel efficiency-

Many people are choosing hybrid vehicles worldwide.
Besides their great fuel consumption and their environmental friendliness, because hybrid vehicles have a unique progressive image, and are loved by a wide range of people.
Also, in countries where there is communication between owners of hybrid vehicles, there is an exchange of information on things such as driving with even better fuel consumption.
In this way, it’s not just owning a hybrid that matters —it’s finding additional ways of having fun.

  • You can experience extreme heat and cold in a day

    Worldwide Sales of Toyota Hybrid Vehicles Top 6 Million Units

    -The use of hybrid vehicles is spreading with the support of many customers-

    Cumulative global sales of Toyota hybrid vehicles topped the 6 million unit mark in 2014. The first million-units took nine years and nine months from the release of the first Prius. The latest million-unit milestone was achieved in the fastest time yet for Toyota, taking just nine months. Toyota hybrid vehicles have been tremendously well received by consumers.

  • The evolution of Toyota hybrid vehicles

    -Achieving a balance between environmental performance and driving experience as an
    environment-friendly vehicle and a passenger vehicle-

    Launched in 1997, the Prius was the world’s first mass-produced hybrid vehicle.
    It was the birth of a visionary new vehicle featuring a completely new kind of drive system that combines a gas/petrol engine and an electric motor. Launched in 2003, the 2nd generation Prius featured a dramatically more enjoyable driving experience. Launched in 2009, 90% of the vehicle’s system was newly redeveloped for the 3rd generation Prius and a reduction gear adopted.
    This hybrid system has been introduced in various models other than the Prius and Toyota will continue augmenting its product lineup.

    Vast Test SitePRIUS heritage video