Nature lives, therefore we live.

Toyota will keep on challenging to contribute in pursuing

the sustainable society through the growth of

environment-friendly cars, with this thoughts at heart.

the sustainable society through the growth of environment-friendly cars,

with this thoughts at heart.

Respect Nature | PROUD OF 10 million TOYOTA HYBRID OWNERS | Let's move ahead together.

CONCEPT
Respect Nature

Nature has been sustaining life on this planet,
since millions of years before humans ever
appeared.
Perhaps there is something else we
need to remember.
From the very beginning, it was always nature
who has been protecting us,
rather than us protecting nature.

Since the launch of Prius - the world's first
mass-produced hybrid passenger vehicle, in 1997,
with all the supports from each and every
customer, Toyota has reached the number of
10 million cumulative figures
for global sales of its hybrid vehicles, in 2017.
Together with the people around the world,
keeping respect and appreciation to nature
which protects us and let us live.

VIRTUAL EXPERIENCE | Small Planet

Welcome to the "Small Planet"
where nature thrives.
Why not experience the flow of time
from the point of view of the plants?
You will find many surprise
and see new things through it.

VIRTUAL EXPERIENCE MOVIE

SMALL PLANET EXPERIENCE"Small Planet" captures the world where people
and nature live side by side.
A journey to realize the importance of nature
through awareness of the viewpoint
and feel the flow of time that nature sets.
360° EXPERIENCELet's look up, let's look around.
The world of "Small Planet" spreading to 360 degrees.
360° EXPERIENCE - PLANET VIEWA world of 360 ° sphere that can overlook "Small Planet".
PRIUS VIEWA journey of PRIUS over "Small Planet".
TIME LAPSE EXPERIENCEA time sensation of plants, which is different from the time sense that people know.
Feeling by knowing it, the powerful life force of nature.
Select to Play
  • SMALL PLANET EXPERIENCE "Small Planet" captures the world where people
    and nature live side by side.
    A journey to realize the importance of nature
    through awareness of the viewpoint
    and feel the flow of time that nature sets.
  • 360° EXPERIENCE Let's look up, let's look around.
    The world of "Small Planet" spreading to 360 degrees.
  • 360° EXPERIENCE - PLANET VIEW A world of 360 ° sphere that can overlook "Small Planet".
  • PRIUS VIEW A journey of PRIUS over "Small Planet".
  • TIME LAPSE EXPERIENCE A time sensation of plants, which is different from the time sense that people know.
    Feeling by knowing it, the powerful life force of nature.

"Small Planet" captures the world where people
and nature live side by side.
A journey to realize the importance of nature
through awareness of the viewpoint
and feel the flow of time that nature sets.

PROUD OF 10 million TOYOTA HYBRID OWNERS | Let's move ahead together.

Twenty years have passed since
the Prius - the world's first mass-produced
hybrid
passenger vehicle was first launched.
Toyota has now reached cumulative
total of 10 million hybrid vehicles sold worldwide.

Through these years of cultivation of hybrid technology,
next-generation environment-friendly vehicles
such as
EV, PHV, and FCV has been continuously
developed based on it.

  • HV
  • PHV
  • FCV

A single hybrid owner contributes to
approximately 10.6 fewer tons* CO2 emissions.
With the accomplishment of the 10 million sales,
now the accumulated number
has grown into
a great impact contributing to the environment.
Toyota appreciates each and every Hybrid owners
around the world
who made this possible.

*Set the life cycle travel distance as 100,000km.
*In lieu of conventional vehicles of similar size and driving
performance.

THE IMPACT

Contribution of a single Hybrid owner can be visualized as...
*Assuming that each vehicle travels 100,000 km over the vehicle lifecycle.
*In lieu of conventional vehicles of similar size and driving performance
*Converted assuming a 20L capacity
*Calculated as CO2 exhale amount of human, approx.1kg a day.

NEWS

EVENT REPORT

A special exhibition providing the experience of "Small Planet" was held at MEGAWEB
in Odaiba, Tokyo March 10th (Fri) – 12th (Sun).
Let’s make a difference together, for our children’s future.

NEWS

2017.03.09
The Respect Nature special exhibition will be held at MEGAWEB in Odaiba, Tokyo March 10th (Fri) – 12th (Sun).
2017.03.09
"Small Planet" video contents added.
2017.02.14
Site launched.
2017.02.14
"Worldwide Sales of Toyota Hybrids Surpass 10 Million Units" Announced.

MORE INFO

  • Environmental Technology
  • TOYOTA ENVIRONMENTAL CHALLENGE 2050
  • Region