Follow the link to a video message featuring TMC Chairman of the board Takeshi
Uchiyamada, who was responsible for development of the first-generation
Commemorative video featuring real TMC hybrid owners (2 min.)
Toyota Motor Corporation (TMC) announces
that cumulative global sales of its hybrid vehicles
topped the 5 million unit mark as of March 31,
2013, reaching 5.125 million units.
Positioning response to environmental issues as a management priority and based on its belief that environment-friendly vehicles can only truly have a positive impact if they are used widely, TMC has endeavored to promote the mass-market adoption of hybrid vehicles, TMC launched the “Coaster Hybrid EV” in August 1997 in Japan and launched the “Prius”—the world’s first mass-produced hybrid passenger vehicle—in December.
Since then, TMC hybrid vehicles have received tremendous support from consumers around the world, and in 15 years and 7 months 5 million units have been sold.
As of end of March 2013, TMC sells 19 hybrid passenger car models and one plug-in hybrid model in approximately 80 countries and regions around the world, and between now and December 2015, TMC will launch a total of 18 new hybrid vehicles worldwide and is committed to augmenting its product lineup even further and increasing the number of countries and regions where it sells hybrid vehicles.
In September 1993, TMC President Eiji Toyoda said: “In the 21st century, is it acceptable to go on making cars the same way?
Shouldn’t we rethink manufacturing from the ground up?” This resulted in the birth of the G21 project, which sought to create a completely new vehicle using completely new technologies. Exploring what vehicles should embody in the 21st century, far-reaching research was done into user-friendliness, body size, design, fuel economy and even environmental and social issues. The research resulted in the concept of a motor and engine working together—the hybrid system.
October 1995: Prius concept was introduced at the Tokyo Motor Show October 14, 1997: World premiere of the Prius, the world’s first mass-produced hybrid vehicle.