In this issue, we’re going to look at the first Prius PHV delivered in Europe.
The Principality of Monaco, on the Mediterranean
coast, is one of the most environmentally focused countries in Europe, aiming to become one of the
leading countries in sustainable mobility.
In February this year, the Monegasque government introduced a new incentive scheme to encourage environmentally friendly vehicles in the Principality.
A map to show the location of Principality of Monaco, with neighbor countries including France, Italy and Switzerland.
H.S.H. Prince Albert II of Monaco is dedicated to the popularization of environmentally friendly vehicles. During his wedding with Princess Charlene, in July 2011, the royal couple chose the Lexus LS 600hL Landaulet as their wedding car.
His Serene Highness regularly uses a 3rd generation Prius for private purposes, and will be test-driving the Prius PHV for about two months this summer.
H.S.H. Prince Albert II of Monaco receiving a key of the Prius PHV
H.S.H. Prince Albert II of Monaco getting into the Prius PHV
Short distance drives are common in urban areas like the Principality of Monaco, where a PHV can mostly operate as an electric vehicle and can contribute in reducing emissions of carbon dioxide, nitrogen oxide and other particulate matters.
The launch of Prius PHV in Europe is scheduled for this summer, and we are glad to see the initiatives of His Serene Highness to promote the sales of environmentally friendly cars.