“Rewarded with a smile by exceeding your expectations.”
This is the Toyota Global Vision’s signature statement, exploring our passion to lead the way to the future of mobility and an enhanced, integrated lifestyle. Toyota contributes to the safest, most responsible ways of transporting people and to enriching the lives of communities around the world. All of us at Toyota will continue striving to exceed expectations to be rewarded with the smiles of impassioned customers. The smiles that we earn from our customers are our greatest reward.
ITS require integrated approaches for “people,” “vehicles” and “traffic environments.” Creating “always better cars” is our main focus as an automaker. Therefore, Toyota has been working on various vehicle technologies in order to realize safer, more ecological and more comfortable mobility for our customers.
Today, the situation around us is changing rapidly thanks to progressive aging in developed nations, population growth and urbanization in emerging nations, and an increasingly diverse range of energy sources. In addition, continued technological innovations raise what is expected from automobiles, meaning they are no longer just a means of transport, but play a larger role in society and in the lives of individuals.
In the future, Toyota will meet the challenging goal of smart mobility in addition to innovating vehicle technology to realize comfortable, convenient lifestyles that offer people peace of mind. In this smart mobility society, vehicles will contain new kinds of attractive and value-added functions and features that closely connect all aspects of human activity and life as part of smart communities worldwide.
Ultimately, Toyota aims to utilize advanced Information Communication Technologies (ICT) to create a smart mobility society – a society in which people smile thanks to the peace of mind, excitement and happiness afforded by their connection to their vehicles and their communities.
To bring smiles to the faces of our customers, we at Toyota strive to explore all the exciting possibilities of ITS.