"Rewarded with a smile by exceeding your expectations."
This is the Toyota Global Vision's signature statement exploring our passion to lead the way to the future mobility even further enhanced and integrated total lifestyle. Toyota contributes to the safest and most responsible ways of people's transportation, and to the enriching lives of communities around the world. All of us at Toyota will continue striving to exceed expectations and to be rewarded with smiles of impassioned customers. The smiles that we earn from our customers are our greatest reward.
Intelligent Transport Systems (ITS) requires the integrated approaches for "people", "vehicles" and "traffic environment". Creating "always better cars" is our main focus as an automaker. Thus Toyota has been working with various "vehicles" technologies in order to realize safer, more ecological and comfortable mobility for our customers.
Situation around us is changing rapidly today, progressive aging of society in developed nations, increased population growth and urbanization in emerging nations, and an increasingly diverse range of energy sources. Technological innovations raise what is expected from the automobile not just as a means of transport to something that plays additional roles in people's life and society.
To the future, Toyota will meet this challenging goal, in addition to innovating the vehicles technology, to realize an affluent lifestyle that offers every one of people peace of mind in smart mobility society, where vehicles will manifest new kinds of value-added and attractive functions and features that is closely connect all aspects of human activity and life as a part of smart communities worldwide.
Smart mobility society with a lot of brilliant smiles of people with peace of mind, excitement and happiness to be connected with vehicles and their communities – which is Toyota aims to realize with utilizing the advanced Information Communication Technologies (ICT).
To bring more smiles to our customers, we will strive to expand the possibility of ITS.