Our Ultimate Goal:
Zero Casualties from Traffic Accident
Our approach is to promote a three-part initiative consisting of people, vehicles and traffic environments, as well as continuing our pursuit of “Real-world Safety.” Currently, we are developing technologies based on our “Integrated Safety Management Concept.” Real-world Safety is based on our continuous efforts to learn from real collisions. We first identify issues by analyzing causal factors of injuries and collisions. Next, we replicate collision scenes using actual vehicles or through a simulator. After developing and evaluating countermeasures, which satisfy our performance objectives, we proceed with product development. In this way, we believe that we can successfully develop effective safety technologies.
Integrated Three Part Initiative
Pursuit of Real-world Safety
Integrated Safety Management Concept
The Integrated Safety Management Concept does not mean considering each of the safety systems on a car individually, but rather integrating those systems to increase safety. This concept demonstrates our quest for the optimum driving support, not solely focusing on the conventional points, before and after an accident, but expanding to all driving situations from parking to normal operation to the moments before and after a collision, and even rescue.