• The Tech Behind the Tech

    Technology File

    See the details of Toyota Safety Technology.

  • Toyota Safety Technology Media Tour 2014

    2014 Toyota Safety Technology Media Tour

    See the Toyota Safety Technology Media Tour in more detail.

  • Toyota Safety Sense

    Toyota Safety Sense

    Toyota has taken the next step toward a new dimension of comprehensive integrated safety.
    This is Toyota Safety Sense.

Aiming for a Society with No Traffic Accidents

According to a World Health Organization (WHO) survey, 1.24 million people worldwide die in traffic accidents each year, making them the eighth leading cause of death. While the number of deaths due to traffic accidents has been decreasing slightly in Japan, North America and Europe, it has been steadily increasing in emerging nations where traffic safety education and transportation infrastructure have not kept up with increases in the number of cars on the road. On a global scale, traffic fatalities continue to increase steadily and are expected to become the fifth leading cause of death by 2030 unless countermeasures are implemented. Toyota utilizes the trinity or considers following the 3 pillars: "People / Vehicles / Traffic Environment" to implement the mobile society's ultimate goal, "zero casualties from traffic accidents."

To promote an Integrated Three Part
Initiative and to pursue “real-world safety”

To achieve Toyota’s ultimate goal of completely eliminating traffic casualties developing safe vehicles is of course important, but it is also essential to educate drivers and pedestrians regarding traffic safety and to create a safe traffic environment. Toward achieving a safe mobility society, Toyota believes it is important to promote an Integrated Three Part Initiative, involving people, vehicles, and the traffic environment, as well as to pursue “real-world safety” by learning from accidents and incorporating that knowledge into vehicle development.

By linking innovative safety technology system equipped on vehicles in each stage of driving,
Toyota is aiming to develop safe vehicles.

The "Integrated Safety Management Concept" pursues a higher level of safety by linking each individual safety technology system equipped on vehicles. We hope to achieve a vehicle that causes no accidents by implementing safety technologies and developing automobiles that communicate with road infrastructure and surrounding vehicles.

In the "Integrated Safety Management Concept", driving circumstances are classified by the intensity of possible dangers.

Toyota pursues its goal to create a vehicle that causes no accidents by supporting the driver in each stage of driving (Parking, Active Safety, Pre-Collision Safety, Passive Safety and Rescue) and integrating each system.

  • Parking

    Supports the visibility and maneuvering for the driver when parking.

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  • Active Safety

    Supports the driver to stay away from dangerous situations.

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  • Pre-Collision System

    Pre-collision system aims to predict a frontal collision before it happens and helps reduce damages.

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  • Passive Safety

    Based on the concept of "GOA" and raise real-world safety in various accidents.
    GOA (Global Outstanding Assessment)

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  • Rescue

    Emergency dispatch service (ACN) can promptly notify of traffic accidents emergency number automatically.
    ACN : Automatic Crash Notification

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  • Safety Media Tour

    2012 Toyota Safety Technology Media Tour

    See the Toyota Safety Technology Media Tour in more detail.

  • 2013 International Consumer Electronics Show

    2013 International Consumer Electronics Show

    Toyota displayed experimental vehicle technology such as autonomous technology and advanced safety technology at the 2013 International Consumer Electronics Show.

  • The Tech Behind the Tech

    Safety Technology History

    History of safety technologies related to Active Safety, Pre-Collision Safety and Passive Safety dated back from the 1960s.