2013 International Consumer Electronics Show
Toyota Motor Corporation (TMC) displayed its advanced safety technologies, including a test vehicle equipped with autonomous technology based on its Integrated Safety Management Concept*, at the International Consumer Electronics Show (Consumer Electronics Show) held in Las Vegas, Nevada from January 8 to 11, 2013.*1
The advanced active safety research vehicle unveiled at the show is being used by the Toyota Research Institute of North America, which specializes in cutting-edge technology research. "Our vision is not necessarily a car that drives itself, but rather a car equipped with an intelligent, always-attentive co-pilot whose skills contribute to safer driving", said Mark Templin, group vice president of Toyota Motor Sales, U.S.A. The test vehicle was developed to create an advanced driving support system that can assist the driver with safe driving.
Based on the Integrated Safety Management Concept, TMC is developing technologies with the aim of achieving its ultimate goal of a vehicle that causes no accidents by creating situations that are less dangerous.
* An all-encompassing approach to optimal driver support through integration in all stages of driving, rather than one that considers each onboard safety technology and system individually.