2013 International Consumer Electronics Show

Toyota Motor Corporation (TMC) displayed its advanced safety technologies, including a test vehicle equipped with autonomous technology based on its Integrated Safety Management Concept*, at the International Consumer Electronics Show (Consumer Electronics Show) held in Las Vegas, Nevada from January 8 to 11, 2013.*1

The advanced active safety research vehicle unveiled at the show is being used by the Toyota Research Institute of North America, which specializes in cutting-edge technology research. "Our vision is not necessarily a car that drives itself, but rather a car equipped with an intelligent, always-attentive co-pilot whose skills contribute to safer driving", said Mark Templin, group vice president of Toyota Motor Sales, U.S.A. The test vehicle was developed to create an advanced driving support system that can assist the driver with safe driving.

Based on the Integrated Safety Management Concept, TMC is developing technologies with the aim of achieving its ultimate goal of a vehicle that causes no accidents by creating situations that are less dangerous.

* An all-encompassing approach to optimal driver support through integration in all stages of driving, rather than one that considers each onboard safety technology and system individually.

Safety Technologies Unveiled at the International Consumer Electronics Show

Advanced active safety research vehicle

The Lexus LS-based test vehicle is equipped with various sensors and data proConsumer Electronics Showsing equipment. After assessing conditions in the surrounding area, the system, linked to operation of the steering wheel, accelerator and brakes, determines the proper direction to head.

LS 460L(North American specifications)

The new LS, the Lexus flagship, was launched in July 2012 equipped with world-leading advanced safety technology including a state-of-the-art Pre-collision System with collision avoidance assist.

ITS Proving Ground Exhibit

Operations began at the special-purpose ITS Proving Ground at TMC's Higashi-Fuji Technical Center in November 2012. At the International Consumer Electronics Show, TMC showed a video explaining the development of safety technologies at the ITS Proving Ground including road-to-vehicle and vehicle-to-vehicle communications.