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The concept of “j-factor” is to create new values by “synergizing” various contradictory elements in harmony.
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For all individuals who see, ride, utilize our vehicles, our hope is that they feel energized and dynamic, while remaining rational and ingenious.
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To pursue design that resonates with the sensitivities of customers worldwide.
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From concept making through to mock-ups and the decision hall — explore the design process.
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Interviews from the field — designers and modelers share their thoughts.
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Browse the latest Design Topics, explore the Design Awards archive and uncover the Design Story of some of Toyota's leading vehicles.