Mission for Technologies

Statements to activities relating to the development of key technologies.


Create vehicles that are popular with consumers.


  • Provide world-class safety to protect the lives of customers.
  • Provide optimization of energy/infrastructure to local communities.
  • Putting high priority on safety and promote product development with the ultimate goal of “completely eliminating traffic casualties”.
  • Deliver cars that will stimulating and even inspiring and that will thereby earn smiles from our customers.
  • Addressing employees education under “Genchi-genbutsu” philosophy, which is to go to the source to find the facts to make correct decisions, build consensus and achieve goals at our best speed.
  • Through true mutual trust with partners, contribute to development of new technology and improved expertise.
  • Contribute for economic development of local communities with R&D operations functioning effectively in each region.
  • Environmental Technology
    Environmental Technology

    From hybrids and electric vehicles to fuel cell technology, learn how Toyota automobiles are the key for tomorrow's eco-driving.

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  • Safety Technology
    Safety Technology

    Toyota has been developing various safety technologies by using different measurements towards realizing the ultimate goal of making a vehicle that is safe for everybody.

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  • Intelligent Transport Systems
    Intelligent Transport Systems

    Even outside of the vehicle, Toyota is actively developing systems which make driving safer and more convenient for everyone.

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  • What is the Smart Grid envisioned by Toyota?
    Smart Grid

    Toyota proposes a comfortable and friendly living environment by making good use of renewable natural energy.

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    A behind-the-scenes look at Toyota's engineering workflow and overview of the j-factor and VIBRANT CLARITY concepts.

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