Aiming to be one of international society's trusted, upstanding corporate citizens, Toyota undertakes social contribution initiatives centered on North America, Europe, Asia, and other regions where it does business. Our contributions encompass a wide range of fields, including science and technology promotion, road safety campaigns, patronage of the arts, environmental conservation, volunteer activities, and local community activities. To coordinate and advance such initiatives, Toyota has established the Corporate Philanthropy Committee, which is chaired by Toyota's president and comprises directors. And in Japan, since 1990, Toyota has been a member of Nippon Keidanren's 1% Club, allocating approximately one percent of its nonconsolidated ordinary income to social contributions every year.
Our activities can be categorized into three main areas: advancing science and technology, popularizing the arts, and preserving the environment. In efforts to promote science and technology, we give children the chance to experience the mysteries of science and the pleasure of making things by sending employees as volunteer instructors to science museums and fairs. Also, we are taking steps to popularize the arts by developing specialists in arts and culture, increasing the pool of professional artists, and invigorating regional culture. For example, we support amateur orchestras through Toyota community concerts, discover talented new choreographers through the Toyota Choreography Award, and broaden the outlooks and stimulate the sensibilities of children by dispatching artists to schools and nurseries to conduct classes as part of our project to bring artists and children together. Also, the Company implements various environmental educational programs and sponsors afforestation projects to help mitigate global warming.
One of the ultimate aspirations of a mobility-based society is to eradicate traffic accident injuries and fatalities. To contribute to efforts toward realizing that goal, we established the TOYOTA safety education center Mobilitas inside the newly renovated Fuji Speedway in April 2005. The center provides a permanent venue for the Toyota Driver Communication driving-safety courses that we have been conducting regularly since 1987 as part of efforts to raise traffic safety awareness.
Mobilitas driving-safety course
Mainly focusing on North America, Europe, and Asia, our overseas social contribution activities center on the environment and education. In the United States, we have been supporting the parent-and-child educational programs run by the National Center for Family Literacy since 1991. Further, we have established the Toyota Family Literacy Program, mostly targeting immigrants from the Spanish-speaking countries of Central and South America. In Europe, we sponsor the Red Cross Society's traffic safety, lifesaving, and first-aid educational campaigns for children in 26 European countries. Also, we collaborate with local NGOs in the United Kingdom, the Czech Republic, and Poland in the development of environmental education programs. In Asia, Toyota backs tree planting projects to prevent desertification in China, implements environmental improvement programs for secondary schools in Malaysia, and supports an NPO involved in the removal of landmines as part of humanitarian projects in Thailand and Cambodia.
In addition to the above-mentioned initiatives, Toyota seeks to coexist with and benefit societies around the world through the implementation of diverse programs in alliance with local communities, governments, and NPOs.
Parent-and-child education program in North America