Global Production Center (GPC), Toyota City,
Aichi Prefecture, Japan
In automotive markets worldwide, demand promises to remain strong. While many regions are likely to see the continuing spread of automobiles, more mature regions offer encouraging prospects for vehicles incorporating new technology and concepts. In view of these trends, I am confident that automotive markets will expand in the medium-to-long term and that the automobile industry will sustain growth by exploiting the substantial potential of these markets. However, in light of the world economic outlook and other possible sources of instability, the overall international situation requires careful monitoring. Against that backdrop, my mission is to ensure that we sustain growth by responding flexibly to operating conditions while capitalizing on business opportunities.
However, I am not looking to do anything out of the ordinary. As we have always done, I want to honestly, steadily, and uncompromisingly manufacture vehicles and develop technology that anticipates the needs of society and customers. Nevertheless, in an evolving environment, it is important that we distinguish clearly between things that must be changed and things that must not and have the courage to make the necessary changes. As I have said since becoming president last year, we will consolidate our foundations while continuing efforts to realize the world's best products, the world's fastest and lowest-cost manufacturing, and the world's best sales service. I am convinced that such measures are the most direct route to enhanced corporate value.
The ability of Toyota's employees to share large ambitions and work as a team to achieve them is the power that drives the Company's development forward. Passing on and evolving this culture, we will continue growing by developing operational activities based on continuous improvement that anticipates changes in the world. At the same time, Toyota will foster good relations with all of its stakeholders to become a global company in which people and local communities around the world place long-term trust. I ask our shareholders and other investors for their continued support.
Katsuaki Watanabe, President