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Annual Report 2007
Building a Platform for Growth
Established in1937, Toyota Motor Corporation?which celebrates its 70th anniversary this year?has developed into one of the world's best known automobile manufacturers. The Toyota Group sold over 8.5 million vehicles under the Toyota, Lexus, Daihatsu, and Hino brands in more than 170 countries and regions in fiscal 2007. Further, the Company's production is firmly rooted in local communities, with 52 companies manufacturing vehicles and parts in 26 countries and regions. Toyota had approximately 300,000 employees on a consolidated basis at the end of fiscal 2007.
Building a Platform for Growth
The platform of a car largely determines basic performance and driving feel. Without solid bases, vehicles lack stability and comfort. Companies are the same. They need strong platforms to perform well and keep growing.
In Toyota's management platform, technological, supply, and sales capabilities drive growth, supported by quality, cost, and human resources. At Toyota, we are building a rock-solid management platform that will launch us toward new levels of achievement.
In this year's annual report, Toyota's chairman discusses how, since its founding, Toyota has upheld its unique manufacturing mind-set and focused on fostering human resources. Also, in an interview, the president explains measures for consolidating foundations and Toyota's forward-looking management strategies. In a special feature section, we hear from one of Toyota's executive vice presidents and other personnel about Toyota's focus on strengthening the international competitiveness of production and a range of initiatives to consolidate foundations and realize future growth. We hope this report furthers readers' understanding of Toyota.