TOYOTA DESIGN

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Concept Cars

Formerly limited to unveils at motor show events, Toyota is happy to now publicly share detailed information about its concept cars, including photographs and videos.


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Toyota S-FR
The Toyota S-FR is a concept vehicle that continues the proud heritage of Toyota's fun-to-drive lightweight sports cars. Pitched as an entry-level model, the new concept emphasizes responsiveness, and aims to make a whole new generation fall in love with driving.

Concept Car Gallery
View photographs of the Toyota S-FR

Toyota FCV Plus
Compressed hydrogen has a higher energy density than electricity, can be generated from a wide range of raw materials, and is easy to store, making it a promising future energy source. That's why Toyota envisages a sustainable society in which hydrogen energy is in widespread use―a society embodied by this concept vehicle.

Clean generation of hydrogen from a wide range of primary energy sources will make local, self-sufficient power generation a global reality, and fuel cell vehicles will take on a new role as power sources within their communities. Toyota's aim is to add an all-new sense of purpose to the automobile by turning fuel cell vehicles from eco-cars into energy-cars.

Concept Car Gallery
View photographs of the Toyota FCV Plus

Toyota KIKAI
As the products of human creativity, dedication, and knowledge, machines should be objects of admiration. The concept was designed to explore and emphasize the fundamental appeal of machines: their fine craftsmanship, their beauty, simplicity, and their fascinating motion. As a true concept car, the Toyota KIKAI's appeal is simultaneously free from and reliant on the core concepts of automobiles.

Concept Car Gallery
View photographs of the Toyota KIKAI

TOYOTA C-HR Concept
The TOYOTA C-HR Concept introduces an expressive new, diamond architecture styling theme to the segment. Below a compact, sensual cabin profile, the lower bodywork has been sculpted to represent the facetted surfaces of a highly-durable, precision-cut gemstone.

Concept Car Gallery
View photographs of the TOYOTA C-HR Concept

Toyota FT-1
The Toyota FT-1 aims to show what can be achieved when the focus is creating a sports car design that will truly excite

Concept Car Gallery
View photographs of the Toyota FT-1

Toyota FCV Concept
The Toyota FCV Concept is a practical concept of the fuel cell vehicle Toyota plans to launch around 2015 as a pioneer in the development of hydrogen-powered vehicles.

Concept Car Gallery
View photographs of the Toyota FCV Concept

Toyota FV2
The Toyota FV2 is a concept car that can express Toyota's "Fun to Drive" philosophy even in a future world in which vehicle technology has greatly progressed. The vehicle enhances the driving experience by connecting physically and emotionally with the driver, becoming more fun to drive the more it is used.

Concept Car Gallery
View photographs of the Toyota FV2

JPN Taxi Concept
A next-generation taxi concept car created with Japanese hospitality in mind, the JPN Taxi Concept aims to enliven city streets.

Concept Car Gallery
View photographs of the JPN Taxi Concept

Pushing the Boundaries of Design

For a smile from our customers

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Inside Toyota
Inside Toyota

Vehicle Design

Prius Design Elements

There's a reason behind the Prius design - it's kinder to both the environment as well as people.

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Intuitive Form

We, Toyota Design try to anticipate our customers' needs and provide an exciting experience with comfortable use.

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Design Awards

Explore the archive of Toyota's many national and international design awards.


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Design Philosophy

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We are striving for exciting designs that makes customers say:
"I want this! I want to drive this!"
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We've prepared an exciting line-up of cars by anticipating each customer needs and by appealing to their heart and mind. Close
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Design Works


  • 1. Concept Making

  • 2. Idea Development

  • 3. Color Development

  • 4. Mock Up

  • 5. Decision Hall
  • From concept making through to mock-ups and the decision hall — explore the design process.

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Voice of Design

True design originality is more often than not based on one's heritage and culture. I honestly believe that designers should draw more actively on their own cultural background.

Simon Humphries, General Manager

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Ideas are like human personalities, they turn out best when the entire team helps to nurture them. It’s all about working together to nurture an idea until it blossoms.

Yuji Fujiwara, Exterior Designer

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When it comes to automotive styling, no matter how great the idea is, if the model doesn’t have proper three-dimensional axis lines, it won’t impress.

Akira Matsuda, Clay Modeler

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I go to see the places where the customers I am thinking of live and work and I engage in the same routines. In short, I experience their experience at first hand.

Masaki Motozaki, Designer

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Everyone gives their best efforts to make the countless number of parts that are all put together to make a single car.

Kazuo Horibe, Wood Modeler

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If we created a form of styling from the perspective of color design, that would lead to new shapes that have never been seen with cars before.

Keiko Shishido, Color Designer

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Global Network

To pursue design that resonates with the sensitivities of customers worldwide. The starting point is competitive design between designers from a variety of cultural backgrounds, working design bases in Japan, North America and Europe. Then, they collaborate on designs selected through competition to create high-quality designs incorporating a global perspective.

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CALTY TIH

Toyota Innovation Hub San Francisco
2012 – Established

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CALTY DESIGN RESEARCH, Inc.

Newport Beach, California
1973 – Established as the first U.S. west coast automotive design studio
2004 – Opened Ann Arbor Studio

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CALTY DESIGN RESEARCH, Inc.

Ann Arbor, Michigan
1973 – Established as the first U.S. west coast automotive design studio
2004 – Opened Ann Arbor Studio

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Toyota Europe Design Development S.A.R.L

Cote d’Azur, France
1989 – Established EPOC, Brussels
2000 – Established TEDD, Cote d’Azur, France

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Shanghai Design Center
(Toyota Motor Engineering & Manufacturing (China) Co., Ltd. Shanghai Branch)

Shanghai, China
2006 – Established as a design division in the Toyota Motor Technical Center (China) Co., Ltd.

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Tokyo Design Laboratory

Hachioji City, Tokyo
1963 – Set up in Hibiya, Tokyo
1996 – Moved to Hachioji, Tokyo

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Head Office of TOYOTA DESIGN

Toyota City, Aichi
1948 – Established

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Toyota Design Intersection

Shibuya Ku, Tokyo
2008 – Set up in Shibuya, Tokyo

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Tecno Art Research Co., Ltd.

Nagoya City, Aichi
1986 – Toyota’s first independent Design Studio.
URL:http://www.tar.co.jp/en/

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CALTY TIH

CALTY DESIGN RESEARCH, Inc.

CALTY DESIGN RESEARCH, Inc.

Toyota Europe Design Development S.A.R.L

Shanghai Design Office

Tokyo Design Laboratory

Head Office of TOYOTA DESIGN

Toyota Design Intersection

Tecno Art Research Co., Ltd.