Design Awards / 2013

CROWN HYBRID ATHLETE G

  • JIDA Design Museum Selection Vol.15/2014
CROWN HYBRID ATHLETE G

The 14th generation Crown goes back to its roots and further improves its superb comfort and silence while additionally ensuring to meet current needs. With “Challenging for new Innovations” as keywords, it is a car that goes beyond customer's expectations and is the spearhead in “Making Ever Better Cars”. This is the symbolic car that represents Toyota's rebirth: “ReBorn” and the objective is for our customers to feel that “This is the car that changed the way Toyota builds cars”

TOYOTA i-ROAD

  • Good Design Gold Award 2013
i-ROAD

For the people around the world the i-Road is a new type of mobility that not only offers hope and surprise for the near future but also driving pleasure never before experienced. Toyota has consistently continued to develop personal mobility vehicles with the following keywords as a concept: “Safety, Agility, Compact, Connectivity and Fun”, creating an ultra-compact 2 seater electric vehicle that contributes in eliminating traffic jams, parking space problems and reducing carbon dioxide emissions. The front 2 wheels features a unique Active Lean technology that alternately move up and down, making the vehicle lean, while the design expresses a feeling of freedom. The single rear wheel rolls freely like a pen plotter on paper and gives an elaborate, machine-like impression.By reflecting the functions in the styling, a new type of unique,compact 3-wheel electric vehicle is created.

<TOYOTA MARINE> PONAM-35

  • JIDA Design Museum Selection Vol.15/2014
PONAM-35

It is a new type of crossover boat that encompasses “exciting cruising, a relaxing time and the greatest sports fishing function” at a high level. Its development incorporates Toyota’s most advanced technologies and its knowhow in car design. It gives a fashionable and fresh impression with superior functionality as a luxury pleasure boat and its interior and exterior designs are most distinctive. Its beautiful side widow graphic with enhanced sea level visibility and its rear end seem to have been drawn from a single brush stroke. Also, with the dynamic shape of the deck, its overall design aims to express its own distinctive world.