TOYOTA DESIGN

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Concept Cars

Formerly limited to unveils at motor show events, Toyota is happy to now publicly share detailed information about its concept cars, including photographs and videos.


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Toyota FCV Concept
The Toyota FCV Concept is a practical concept of the fuel cell vehicle Toyota plans to launch around 2015 as a pioneer in the development of hydrogen-powered vehicles.

Concept Car Gallery
View photographs of the Toyota FCV Concept

Toyota FV2
The Toyota FV2 is a concept car that can express Toyota's "Fun to Drive" philosophy even in a future world in which vehicle technology has greatly progressed. The vehicle enhances the driving experience by connecting physically and emotionally with the driver, becoming more fun to drive the more it is used.

Concept Car Gallery
View photographs of the Toyota FV2

JPN Taxi Concept
A next-generation taxi concept car created with Japanese hospitality in mind, the JPN Taxi Concept aims to enliven city streets.

Concept Car Gallery
View photographs of the JPN Taxi Concept

Noah Concept
The Noah concept is a next-generation spacious minivan that provides the roomy interior needed by families and integrates higher levels of fun, utility and fuel economy. The front view of the Noah Concept presents sophistication as a compact minivan.

Concept Car Gallery
View photographs of the Noah Concept

Voxy Concept
The Voxy concept is a next-generation spacious minivan that provides the roomy interior needed by families and integrates higher levels of fun, utility and fuel economy. The Voxy Concept employs exclusive aerodynamic parts to emphasize the low center of gravity, impressive wide-body, and the overwhelming sense of presence.

Concept Car Gallery
View photographs of the Voxy Concept

Camatte57s
The concept, called the "Camatte57s", is aimed at bringing parents and children closer together as they work in collaboration on building their ideal car. The vehicle aims to convey the joy and dreams of motor vehicles to current and future drivers, by providing an opportunity for parents and children to together experience the fun of driving, car customization and car enthusiasm. Compared to the "Camatte" concept exhibited in 2012, the Camatte57s allows an even greater ease and range of customization possibilities.

Camatte57s - Color Customization
Watch the video (1:31)

Camatte57s - Assembly tutorial
Watch the video (1:44)

Concept Car Gallery
View photographs of the Camatte57s

Yundong Shuangqing II
A concept car equipped with a hybrid system, currently under development at the Toyota Motor Engineering and Manufacturing (China) Co., Ltd. R&D Center in China (Jiangsu / Changshu).

Concept Car Gallery
View photographs of the Yundong Shuangqing II

Toyota FT-HT Yuejia
A six-seater concept model, developed to appeal to young Chinese consumers.

Image movie
Watch the image movie (2:24)

Concept Car Gallery
View photographs of the Toyota FT-HT Yuejia

FT-86 Open concept
The FT-86 Open concept is a study model based on the rear-wheel-drive sports car "86", sold as the "GT-86" in Europe, that was created to test and verify potential sports car variations. A Milan-based designer color-coordinated the interior and exterior, with the resulting design evoking quality and sportiness.

Image movie
Watch the image movie (1:35)

Concept Car Gallery
View photographs of the FT-86 Open concept

TOYOTA i-ROAD
The TOYOTA i-ROAD is an ultra-compact, tandem two-seater electric vehicle developed under the theme of compact and refreshing mobility. While offering an enjoyable and novel riding experience with the same level of convenience as a motorcycle, the TOYOTA i-ROAD represents a way of overcoming various obstacles, such as congested city roads, lack of parking, and other commuting issues, in the path of the development of low-carbon and sustainable urban areas.

Image movie
Watch the image movie (2:24)

Teaser movie
Watch the teaser movie (37sec)

Concept Car Gallery
View photographs of the TOYOTA i-ROAD

Corolla Furia Concept
An exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla.

Teaser movie
Watch the teaser movie (41sec)

Concept Car Gallery
View photographs of the Corolla Furia Concept

Yun Dong Shuang Qing
China-only concept hybrid, which is equipped with a hybrid system developed primarily at the Toyota Motor Engineering & Manufacturing (China) Co., Ltd. R&D Center in Changshu, China.

Concept Car Gallery
View photographs of the Yun Dong Shuang Qing

TOYOTA Dear ~Qin~
A global-strategic concept (sedan and hatchback) featuring a design aiming to attract more people to the user base.

Image movie
Watch the image movie (2:02)

Concept Car Gallery
View photographs of the TOYOTA Dear ~Qin~

FT-Bh concept
An ultra-efficient compact vehicle. A full hybrid 4-seater less than 4 meters long. This concept shows what can be done when every aspect of the car is designed to reduce emissions. In fact it combines full hybrid efficiency, advanced aerodynamics and ultra-lightness. All achieved at a cost-level appropriate for a high-volume B-segment car. With a weight of less than 800 kilos - it doesn't use expensive materials. It is anticipated to deliver fuel consumption of around 2 litres per 100 kilometers. And CO2 emissions are projected at below 50 grammes. That's less than half the current B segment average.

Teaser movie
Watch the teaser movie (0:20)

Concept Car Gallery
View photographs of the FT-Bh concept

Clip movie
Learn more about FT-Bh concept (0:40)

TOYOTA NS4
An advanced plug-in hybrid concept vehicle.

Concept Movie
Learn more about the TOYOTA NS4 (4:02)

TOYOTA NS4 Gallery
View photographs of the TOYOTA NS4

TOYOTA Fun-Vii
A concept vehicle that heralds a not-too-distant future where people, cars and society are linked.
The ultimate in personalization functions offer the ability to alter the content displayed on the interior and exterior of the Fun-Vii with the same ease as downloading an application. For instance, the whole vehicle body can be used as a display space, with the body color and display content changeable at will. This allows the entire vehicle to function as a terminal for displaying messages or other information.

TOYOTA Fun-Vii Gallery
View photographs of the TOYOTA Fun-Vii

FT-EV III
Electric vehicles (EVs), with zero CO2 emissions, are important future eco-cars that have promise to replace cars fueled by gasoline. The FT-EV III is an electric concept vehicle with an ultra-compact and lightweight package suitable for short-distance trips.

Concept Movie
Learn more about the FT-EV III (2:44) *Japanese Only

FT-EV III Gallery
View photographs of the FT-EV III

FCV-R
A practical sedan-type next-generation fuel-cell concept vehicle fueled by hydrogen, a promising source of CO2 emission-free energy that can be produced from a variety of sources and can be easily stored and transported. This concept model is a highly practical fuel-cell vehicle (FCV) that is planned for launch in about 2015.

Concept Movie
Learn more about the FCV-R (3:44) *Japanese Only

FCV-R Gallery
View photographs of the FCV-R

FT-86 II concept
The FT-86 II concept is an entirely driver-oriented concept, designed to give form to the intrinsic joy of driving through precise, instantaneous responses to even the smallest throttle or steering input, for those who regard driving as a passion rather than a necessity.

TOYOTA FT-86 Devoted to Innovation
See the teaser movie(1:08)

Toyota FT-86 Teaser
See the teaser movie(1:17)

Concept Movie
Learn more about FT-86 II concept(1:51)

Concept Car Gallery
View photographs of the FT-86 II concept

Pushing the Boundaries of Design

For a smile from our customers

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Inside Toyota
Inside Toyota

Vehicle Design

Prius Design Elements

There's a reason behind the Prius design - it's kinder to both the environment as well as people.

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Intuitive Form

We, Toyota Design try to anticipate our customers' needs and provide an exciting experience with comfortable use.

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Design Awards

Explore the archive of Toyota's many national and international design awards.


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Design Philosophy

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We are striving for exciting designs that makes customers say:
"I want this! I want to drive this!"
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We've prepared an exciting line-up of cars by anticipating each customer needs and by appealing to their heart and mind. Close
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Design Works


  • 1. Concept Making

  • 2. Idea Development

  • 3. Color Development

  • 4. Mock Up

  • 5. Decision Hall
  • From concept making through to mock-ups and the decision hall — explore the design process.

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Voice of Design

True design originality is more often than not based on one's heritage and culture. I honestly believe that designers should draw more actively on their own cultural background.

Simon Humphries, General Manager

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Ideas are like human personalities, they turn out best when the entire team helps to nurture them. It’s all about working together to nurture an idea until it blossoms.

Yuji Fujiwara, Exterior Designer

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When it comes to automotive styling, no matter how great the idea is, if the model doesn’t have proper three-dimensional axis lines, it won’t impress.

Akira Matsuda, Clay Modeler

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I go to see the places where the customers I am thinking of live and work and I engage in the same routines. In short, I experience their experience at first hand.

Masaki Motozaki, Designer

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Everyone gives their best efforts to make the countless number of parts that are all put together to make a single car.

Kazuo Horibe, Wood Modeler

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If we created a form of styling from the perspective of color design, that would lead to new shapes that have never been seen with cars before.

Keiko Shishido, Color Designer

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Global Network

To pursue design that resonates with the sensitivities of customers worldwide. The starting point is competitive design between designers from a variety of cultural backgrounds, working design bases in Japan, North America and Europe. Then, they collaborate on designs selected through competition to create high-quality designs incorporating a global perspective.

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CALTY TIH

Toyota Innovation Hub San Francisco
2012 – Established

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CALTY DESIGN RESEARCH, Inc.

Newport Beach, California
1973 – Established as the first U.S. west coast automotive design studio
2004 – Opened Ann Arbor Studio

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CALTY DESIGN RESEARCH, Inc.

Ann Arbor, Michigan
1973 – Established as the first U.S. west coast automotive design studio
2004 – Opened Ann Arbor Studio

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Toyota Europe Design Development S.A.R.L

Cote d’Azur, France
1989 – Established EPOC, Brussels
2000 – Established TEDD, Cote d’Azur, France

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Shanghai Design Center
(Toyota Motor Engineering & Manufacturing (China) Co., Ltd. Shanghai Branch)

Shanghai, China
2006 – Established as a design division in the Toyota Motor Technical Center (China) Co., Ltd.

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Tokyo Design Laboratory

Hachioji City, Tokyo
1963 – Set up in Hibiya, Tokyo
1996 – Moved to Hachioji, Tokyo

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Head Office of TOYOTA DESIGN

Toyota City, Aichi
1948 – Established

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CALTY TIH

CALTY DESIGN RESEARCH, Inc.

CALTY DESIGN RESEARCH, Inc.

Toyota Europe Design Development S.A.R.L

Shanghai Design Office

Tokyo Design Laboratory

Head Office of TOYOTA DESIGN