TOYOTA DESIGN

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Concept Cars

Formerly limited to unveils at motor shows and exhibition throughout the world, Toyota is happy to now publicly share detailed information about its concept cars, including photographs and videos.


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Toyota i-TRIL Concept Car
A different type of transport for those who still wish to have fun whilst driving even at slow speeds in the urban environment, it represents all the best elements of future mobility beyond mere eco-friendliness.

Concept Car Gallery
View photographs of the Toyota i-TRIL Concept Car

Toyota Concept-i
Toyota Concept-i was created around the philosophy of "kinetic warmth," a belief that mobility technology should be warm, welcoming, and above all, fun. As a result, the concept was developed with a focus on building an immersive and energetic user experience. What’s more, Concept-i leverages the power of an advanced artificial intelligence (AI) system to anticipate people’s needs, inspire their imaginations and improve their lives.

Concept Car Gallery
View photographs of the Toyota Concept-i

Toyota S-FR
The Toyota S-FR is a concept vehicle that continues the proud heritage of Toyota's fun-to-drive lightweight sports cars. Pitched as an entry-level model, the new concept emphasizes responsiveness, and aims to make a whole new generation fall in love with driving.

Concept Car Gallery
View photographs of the Toyota S-FR

Toyota FCV Plus
Compressed hydrogen has a higher energy density than electricity, can be generated from a wide range of raw materials, and is easy to store, making it a promising future energy source. That's why Toyota envisages a sustainable society in which hydrogen energy is in widespread use―a society embodied by this concept vehicle.

Clean generation of hydrogen from a wide range of primary energy sources will make local, self-sufficient power generation a global reality, and fuel cell vehicles will take on a new role as power sources within their communities. Toyota's aim is to add an all-new sense of purpose to the automobile by turning fuel cell vehicles from eco-cars into energy-cars.

Concept Car Gallery
View photographs of the Toyota FCV Plus

Toyota KIKAI
As the products of human creativity, dedication, and knowledge, machines should be objects of admiration. The concept was designed to explore and emphasize the fundamental appeal of machines: their fine craftsmanship, their beauty, simplicity, and their fascinating motion. As a true concept car, the Toyota KIKAI's appeal is simultaneously free from and reliant on the core concepts of automobiles.

Concept Car Gallery
View photographs of the Toyota KIKAI

TOYOTA C-HR Concept
The TOYOTA C-HR Concept introduces an expressive new, diamond architecture styling theme to the segment. Below a compact, sensual cabin profile, the lower bodywork has been sculpted to represent the facetted surfaces of a highly-durable, precision-cut gemstone.

Concept Car Gallery
View photographs of the TOYOTA C-HR Concept

Toyota FT-1
The Toyota FT-1 aims to show what can be achieved when the focus is creating a sports car design that will truly excite

Concept Car Gallery
View photographs of the Toyota FT-1

Toyota FCV Concept
The Toyota FCV Concept is a practical concept of the fuel cell vehicle Toyota plans to launch around 2015 as a pioneer in the development of hydrogen-powered vehicles.

Concept Car Gallery
View photographs of the Toyota FCV Concept

Pushing the Boundaries of Design

For a smile from our customers

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Inside Toyota
Inside Toyota

Vehicle Design

Prius Design Elements

There's a reason behind the Prius design - it's kinder to both the environment as well as people.

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Intuitive Form

We, Toyota Design try to anticipate our customers' needs and provide an exciting experience with comfortable use.

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Design Awards

Explore the archive of Toyota's many national and international design awards.


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Design Philosophy

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We are striving for exciting designs that makes customers say:
"I want this! I want to drive this!"
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We've prepared an exciting line-up of cars by anticipating each customer needs and by appealing to their heart and mind. Close
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Design Works


  • 1. Concept Making

  • 2. Idea Development

  • 3. Color Development

  • 4. Mock Up

  • 5. Decision Hall
  • From concept making through to mock-ups and the decision hall — explore the design process.

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Voice of Design

True design originality is more often than not based on one's heritage and culture. I honestly believe that designers should draw more actively on their own cultural background.

Simon Humphries, General Manager

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Ideas are like human personalities, they turn out best when the entire team helps to nurture them. It’s all about working together to nurture an idea until it blossoms.

Yuji Fujiwara, Exterior Designer

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When it comes to automotive styling, no matter how great the idea is, if the model doesn’t have proper three-dimensional axis lines, it won’t impress.

Akira Matsuda, Clay Modeler

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I go to see the places where the customers I am thinking of live and work and I engage in the same routines. In short, I experience their experience at first hand.

Masaki Motozaki, Designer

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Everyone gives their best efforts to make the countless number of parts that are all put together to make a single car.

Kazuo Horibe, Wood Modeler

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If we created a form of styling from the perspective of color design, that would lead to new shapes that have never been seen with cars before.

Keiko Shishido, Color Designer

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Global Network

Competing then Collaborating on a global scale
Designs that appeal to peoples’ hearts and minds around the world.
At TOYOTA DESIGN, it all begins with a competition amongst designers based in our satellite design studios across the globe. These designs reflect their diverse cultural backgrounds, distinctive creativity and unique tastes.
Once a design is selected from a wide variety of ideas, our designers across the globe then collaborate to improve and refine it from a global perspective.

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CALTY TIH

Toyota Innovation Hub San Francisco
2012 – Established

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CALTY DESIGN RESEARCH, Inc.

Newport Beach, California
1973 – Established as the first U.S. west coast automotive design studio
2004 – Opened Ann Arbor Studio

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CALTY DESIGN RESEARCH, Inc.

Ann Arbor, Michigan
1973 – Established as the first U.S. west coast automotive design studio
2004 – Opened Ann Arbor Studio

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Toyota Europe Design Development S.A.R.L

Cote d’Azur, France
1989 – Established EPOC, Brussels
2000 – Established TEDD, Cote d’Azur, France

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Shanghai Design Center
(Toyota Motor Engineering & Manufacturing (China) Co., Ltd. Shanghai Branch)

Shanghai, China
2006 – Established as a design division in the Toyota Motor Technical Center (China) Co., Ltd.

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Tokyo Design Laboratory

Hachioji City, Tokyo
1963 – Set up in Hibiya, Tokyo
1996 – Moved to Hachioji, Tokyo

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Head Office of TOYOTA DESIGN

Toyota City, Aichi
1948 – Established

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Toyota Design Intersection

Shibuya Ku, Tokyo
2008 – Set up in Shibuya, Tokyo

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Tecno Art Research Co., Ltd.

Nagoya City, Aichi
1986 – Toyota’s first independent Design Studio.
URL:http://www.tar.co.jp/en/

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Toyota do Brasil Ltda. Design Group

Sao Paulo
2014 – Established as a Design Group in the Product Engineering III Department, Toyota do Brasil Ltda.

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Toyota Motor Asia Pacific Engineering & Manufacturing Co., Ltd.

Bang-Bo, Samutprakarn
2015 – Established as a Z-RD Department Regional Product Planning Division in the Toyota Motor Asia Pacific Engineering & Manufacturing Co., Ltd.

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CALTY TIH

CALTY DESIGN RESEARCH, Inc.

CALTY DESIGN RESEARCH, Inc.

Toyota Europe Design Development S.A.R.L

Shanghai Design Office

Tokyo Design Laboratory

Head Office of TOYOTA DESIGN

Toyota Design Intersection

Tecno Art Research Co., Ltd.

Toyota do Brasil Ltda. Design Group

Toyota Motor Asia Pacific Engineering & Manufacturing Co., Ltd.