Disaster Area Recovery Support by Toyota Group

Objective

Employees Participate in Disaster Area Recovery Support Activities

On March 11, 2011, the Great East Japan Earthquake caused unprecedented damage.  Since June 2011, three months after the tragedy, employees of the Toyota Group companies* have been participating in recovery and support volunteer activities in the Kesen District of Iwate Prefecture (Rikuzentakata City, Ofunato City, and Sumita Town) to help residents in the affected regions return to their normal lives as quickly as possible.

2011-2012 In 2011 and 2012, despite the lack of progress in restoring transportation and lodging facilities, participants traveled from Aichi Prefecture and Tokyo to the affected areas for five-day stays, using company buses or buses driven by members of the Bus Driving Service Club, an internal volunteer group. There, they were assigned activities by local disaster volunteer centers, and assisted in clearing debris, performing maintenance tasks around temporary housing, and more.
2013 In 2013, lifestyle support activities such as assisting with maintenance or cutting the grass in temporary housing areas were carried out. Further, with the cooperation of local administrations, tourist organizations and non-profit organizations, volunteers helped in local festivals and held crafts classes for children, forging stronger bonds with local residents through people-to-people interaction.

Over three years, a total of 544 employees participated in 32 rounds of volunteer activities.  Through repeated visits, Toyota volunteers and Kesen District residents interacted closely.  And the core members are still keeping friendship.  Toyota group companies, aside from activities as whole Toyota group, continue to extend their own support including donations.

*
Toyota Industries Corporation, Aichi Steel Corporation, JTEKT Corporation, Toyota Auto Body Co., Ltd., Toyota Tsusho Corporation, Aisin Seiki Co., Ltd., Denso Corporation, Toyota Boshoku Corporation, Toyota Central R&D Labs, Inc., Toyota Motor East Japan, Inc., Toyota Gosei Co., Ltd., Hino Motors, Ltd., Tokai Rika Co., Ltd., Aisan Industry Co., Ltd., Taiho Kogyo Co., Ltd. , Toyota Motor Corporation

Removing debris carried by the tsunami
Removing debris carried by the tsunami

Clearing away rubble
Clearing away rubble

Helping out to revive fishing operations
Helping out to revive fishing operations

Maintenance around temporary housing
Maintenance around temporary housing

Helping out at the Ofunato Saury Festival
Helping out at the Sanriku Ofunato Saury Festival

Helping out at the Ofunato Summer Festival
Helping out at the Ofunato Summer Festival

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