The Toyota Nagoya Education Center, Incorporated (Chubu Nippon Driver School) has developed easy-to-understand educational materials that use a baby chick character named Cuccu. These materials explain to young children about the dangers of suddenly running out into the street and the proper way of crossing the street.
In addition, there is also a picture book aimed at parents and guardians that explains about accidents involving young children and the importance of using child seats.
The education materials that are donated and the places that receive these materials are listed below.
(1) Cuccu's Traffic Safety Picture Book: Let's go to the amusement park!
Approximately 2,440,000 copies are distributed to all new nursery school and kindergarten students throughout Japan.
(2) Cuccu's Traffic Safety Storytelling Card Set: Cuccu and witch of forest
Approximately 43,000 sets are distributed to nursery schools, kindergartens, main libraries, and children's facilities throughout Japan.
Total number of materials distributed:
Traffic Safety Picture Book

Cuccu's Traffic Safety Picture Book: Let's go to the amusement park!
Children learn about the dangers of suddenly running out into the street. (available in Japanese only)
Traffic Safety Storytelling Card Set

Cuccu's Traffic Safety Storytelling Card Set: Cuccu and witch of forest
Children learn about the dangers of suddenly running out into the street and the proper way of crossing the street.
(available in Japanese only)