| 1969 |
- Traffic safety picture book is distributed to kindergarten children (1,500,000 copies)
- Toyota Summer School begins
|
| 1970 |
- Traffic safety picture book with attached sound sheet record distributed to kindergarten children (2,500,000 copies)
- Animated movie for young children about traffic safety created and circulated
- Guidebook for instructors (teachers) distributed to nursery schools and kindergartens throughout Japan (until 1972)
- Driver campaign launched
|
| 1971 |
- Traffic safety picture book with attached sound sheet record distributed to kindergarten children (3,500,000 copies)
- Animated movie for young children about traffic safety created and circulated
|
| 1972 |
- 3,500,000 copies of traffic safety picture book distributed
- Symposium on traffic safety education for young children held
|
| 1973 |
- 3,500,000 copies of Moomin coloring book distributed. Exhibition of children's pictures held at the same time
- Instructor invited to Japan from the UK and series of lectures called Let's Learn from the Tufty Club held in seven locations
|
| 1974 |
- 3,800,000 copies of traffic safety picture book distributed
- Traffic safety events started at local Toyota dealers throughout Japan
- Movie called Are You Forgetting Your Seat Belt? created and circulated
|
| 1975 |
- 3,800,000 copies of traffic safety picture book distributed
- Toyota Safety School (traffic safety classes for young children) started in the region of the Toyota Head Office (this event has been held every year since)
|
| 1976 |
- 3,800,000 copies of traffic safety game (sugoroku) distributed
- Group educational tool called The Triangle Traffic Light Game created and circulated
- Support given to activities of young children's traffic safety clubs
- Educational material called The Seat Belt Q&A published
|
| 1977 |
- 4,000,000 copies of traffic safety picture book distributed
- Group educational tool called Mini Traffic Theater created and circulated
- Symposium on Traffic Safety for Young Children held
|
| 1978 |
- 4,000,000 copies of traffic safety picture book distributed
- Movie called Children in Traffic created and circulated
- Movie called The Automobile — The Man-Machine System created and circulated
- Survey of condition of traffic safety education for kindergarten children and their mothers conducted
|
| 1979 |
- 4,500,000 copies of traffic safety picture book distributed
- Essays on traffic safety solicited, assembled into a collection, and published
- Movie called Moomin's Request created and circulated
- Movie and pamphlet promoting seat belt use created and circulated
- Educational material called Considering the Future of Driver Education published
|
| 1980 |
- 4,500,000 copies of traffic safety picture book distributed
- Start of distribution of storytelling card sets to nursery schools and kindergartens throughout Japan
- Cooperation with opening of world traffic safety plan exhibition (until 1981)
- Creation and distribution of collection of traffic safety education ideas for young children aimed at instructors (until 1982)
- Symposiums on traffic safety education for young children held throughout Japan
|
| 1981 |
- 4,500,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
- Symposium on traffic safety education for children held (until 1983)
- Movie called Traffic Safety Education in Europe created and circulated
|
| 1982 |
- 4,500,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
- Traffic safety classes led by female university student volunteers begin throughout Japan (until 1990)
- Contest for ideas regarding education of young children conducted
- Survey of young children's awareness of traffic safety conducted
- Educational material called The Corporation and Commuting by Personal Vehicle published
|
| 1983 |
- 4,500,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
- Seminar on traffic safety education for young children begins
- Traffic safety education led by Japanese Professional Baseball Players Association begins
- Symposium to promote seat belt use held
|
| 1984 |
- 2,000,000 copies of traffic safety picture book, 40,000 sets of storytelling card set, and 120,000 copies of coloring book distributed
- Seminar on traffic safety education for young children held
- Young Person to Young Person Talking event held (until 1986)
- Symposium to promote seat belt use held
- Movie called Are You Forgetting Something? It's Your Seat Belt created and circulated
- Survey of student driver's awareness of traffic safety conducted
- Survey of middle-aged driver's awareness of traffic safety conducted
|
| 1985 |
- 2,000,000 copies of traffic safety picture book, 40,000 sets of storytelling card set, and 160,000 copies of coloring book distributed
- Seminar on traffic safety education for young children held
- Activities to promote seat belt use conducted
- Survey of exchange students' awareness of traffic safety conducted
- Educational material called Traffic Safety for Middle-aged Drivers published
|
| 1986 |
- 2,000,000 copies of traffic safety picture book, 40,000 sets of storytelling card set, and 160,000 copies of coloring book distributed
- Seminar on traffic safety education for young children held
- Activities to promote proper use of seat belts conducted
- Survey of awareness concerning traffic safety and driving on dates conducted
- Survey of older drivers' (in their 50s and 60s) awareness of traffic safety conducted
- Educational material called The Corporation and Middle-aged Drivers published
|
| 1987 |
- 2,000,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
- Seminar on traffic safety education for young children held
- Activities to promote proper use of seat belts conducted
- Toyota Young Drivers Clinic, a hands-on safe-driving course for young people, begins (until 1996)
- Survey of safe-driving aptitude of young people as judged by professional drivers conducted
|
| 1988 |
- 2,000,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
- Seminar on traffic safety education for young children held
- 40,000 copies of educational material called Guide to Traffic Safety Instruction for Young Children distributed
- Activities to promote proper use of seat belts conducted
- 15,000 copies of driving video called Two Types of Control: Aiming to Become a Smart Driver for young people created and distributed
- Survey of safe-driving aptitude of young people as judged by professional drivers conducted
- Survey of traffic safety awareness of university students driving 4- or 2-wheeled vehicles conducted
- Investigative research regarding general driving manners of drivers begins
|
| 1989 |
- 2,000,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
- Seminar on traffic safety education for young children held
- Activities to promote proper use of seat belts conducted
- Seminar for Traffic Safety Instructors begins (until 1995)
- Toyota Special Traffic Safety Year-end Campaign conducted
|