Traffic Safety Education Activities

History of Traffic Safety Education Activities (Japan)

1969
  • Traffic safety picture book is distributed to kindergarten children (1,500,000 copies)
  • Toyota Summer School begins
1970
  • Traffic safety picture book with attached sound sheet record distributed to kindergarten children (2,500,000 copies)
  • Animated movie for young children about traffic safety created and circulated
  • Guidebook for instructors (teachers) distributed to nursery schools and kindergartens throughout Japan (until 1972)
  • Driver campaign launched
1971
  • Traffic safety picture book with attached sound sheet record distributed to kindergarten children (3,500,000 copies)
  • Animated movie for young children about traffic safety created and circulated
1972
  • 3,500,000 copies of traffic safety picture book distributed
  • Symposium on traffic safety education for young children held
1973
  • 3,500,000 copies of Moomin coloring book distributed. Exhibition of children's pictures held at the same time
  • Instructor invited to Japan from the UK and series of lectures called Let's Learn from the Tufty Club held in seven locations
1974
  • 3,800,000 copies of traffic safety picture book distributed
  • Traffic safety events started at local Toyota dealers throughout Japan
  • Movie called Are You Forgetting Your Seat Belt? created and circulated
1975
  • 3,800,000 copies of traffic safety picture book distributed
  • Toyota Safety School (traffic safety classes for young children) started in the region of the Toyota Head Office (this event has been held every year since)
1976
  • 3,800,000 copies of traffic safety game (sugoroku) distributed
  • Group educational tool called The Triangle Traffic Light Game created and circulated
  • Support given to activities of young children's traffic safety clubs
  • Educational material called The Seat Belt Q&A published
1977
  • 4,000,000 copies of traffic safety picture book distributed
  • Group educational tool called Mini Traffic Theater created and circulated
  • Symposium on Traffic Safety for Young Children held
1978
  • 4,000,000 copies of traffic safety picture book distributed
  • Movie called Children in Traffic created and circulated
  • Movie called The Automobile — The Man-Machine System created and circulated
  • Survey of condition of traffic safety education for kindergarten children and their mothers conducted
1979
  • 4,500,000 copies of traffic safety picture book distributed
  • Essays on traffic safety solicited, assembled into a collection, and published
  • Movie called Moomin's Request created and circulated
  • Movie and pamphlet promoting seat belt use created and circulated
  • Educational material called Considering the Future of Driver Education published
1980
  • 4,500,000 copies of traffic safety picture book distributed
  • Start of distribution of storytelling card sets to nursery schools and kindergartens throughout Japan
  • Cooperation with opening of world traffic safety plan exhibition (until 1981)
  • Creation and distribution of collection of traffic safety education ideas for young children aimed at instructors (until 1982)
  • Symposiums on traffic safety education for young children held throughout Japan
1981
  • 4,500,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
  • Symposium on traffic safety education for children held (until 1983)
  • Movie called Traffic Safety Education in Europe created and circulated
1982
  • 4,500,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
  • Traffic safety classes led by female university student volunteers begin throughout Japan (until 1990)
  • Contest for ideas regarding education of young children conducted
  • Survey of young children's awareness of traffic safety conducted
  • Educational material called The Corporation and Commuting by Personal Vehicle published
1983
  • 4,500,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
  • Seminar on traffic safety education for young children begins
  • Traffic safety education led by Japanese Professional Baseball Players Association begins
  • Symposium to promote seat belt use held
1984
  • 2,000,000 copies of traffic safety picture book, 40,000 sets of storytelling card set, and 120,000 copies of coloring book distributed
  • Seminar on traffic safety education for young children held
  • Young Person to Young Person Talking event held (until 1986)
  • Symposium to promote seat belt use held
  • Movie called Are You Forgetting Something? It's Your Seat Belt created and circulated
  • Survey of student driver's awareness of traffic safety conducted
  • Survey of middle-aged driver's awareness of traffic safety conducted
1985
  • 2,000,000 copies of traffic safety picture book, 40,000 sets of storytelling card set, and 160,000 copies of coloring book distributed
  • Seminar on traffic safety education for young children held
  • Activities to promote seat belt use conducted
  • Survey of exchange students' awareness of traffic safety conducted
  • Educational material called Traffic Safety for Middle-aged Drivers published
1986
  • 2,000,000 copies of traffic safety picture book, 40,000 sets of storytelling card set, and 160,000 copies of coloring book distributed
  • Seminar on traffic safety education for young children held
  • Activities to promote proper use of seat belts conducted
  • Survey of awareness concerning traffic safety and driving on dates conducted
  • Survey of older drivers' (in their 50s and 60s) awareness of traffic safety conducted
  • Educational material called The Corporation and Middle-aged Drivers published
1987
  • 2,000,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
  • Seminar on traffic safety education for young children held
  • Activities to promote proper use of seat belts conducted
  • Toyota Young Drivers Clinic, a hands-on safe-driving course for young people, begins (until 1996)
  • Survey of safe-driving aptitude of young people as judged by professional drivers conducted
1988
  • 2,000,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
  • Seminar on traffic safety education for young children held
  • 40,000 copies of educational material called Guide to Traffic Safety Instruction for Young Children distributed
  • Activities to promote proper use of seat belts conducted
  • 15,000 copies of driving video called Two Types of Control: Aiming to Become a Smart Driver for young people created and distributed
  • Survey of safe-driving aptitude of young people as judged by professional drivers conducted
  • Survey of traffic safety awareness of university students driving 4- or 2-wheeled vehicles conducted
  • Investigative research regarding general driving manners of drivers begins
1989
  • 2,000,000 copies of traffic safety picture book and 40,000 sets of storytelling card set distributed
  • Seminar on traffic safety education for young children held
  • Activities to promote proper use of seat belts conducted
  • Seminar for Traffic Safety Instructors begins (until 1995)
  • Toyota Special Traffic Safety Year-end Campaign conducted
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