Traffic Safety Education Activities

History of Traffic Safety Education Activities (Japan)

2000
  • 2,670,000 copies of traffic safety picture book and 41,000 sets of storytelling card set distributed
  • Seminar on traffic safety education for young children held
  • Toyota Child Safety Communication, a hands-on course where participants learn to install child seats, begins (held at 6 obstetrician's, gynecologist's, and pediatrician's offices throughout Japan)
  • Toyota Driver Communication conducted (about 200 times)
  • 1,200,000 copies of educational leaflet on seat belt and child seat use distributed
2001
  • 2,660,000 copies of traffic safety picture book and 44,000 sets of storytelling card set distributed
  • Seminar on traffic safety education for young children held
  • 1,290,000 copies of educational leaflet on child seat use distributed
  • Toyota Driver Communication conducted (about 200 times)
  • Toyota Child Safety Communication conducted (6 times)
2002
  • 2,660,000 copies of fold-out style traffic safety picture book and 47,000 sets of storytelling card set distributed
  • Seminar on traffic safety education for young children held
  • 1,340,000 copies of educational leaflet on seat belt and child seat use distributed
  • 1,370,000 copies of educational leaflet on seat belt use while pregnant distributed
  • Toyota Driver Communication conducted (about 110 times)
  • Toyota Child Safety Communication conducted (9 times)
2003
  • 2,630,000 copies of fold-out style traffic safety picture book and 44,000 sets of storytelling card set distributed
  • 1,380,000 copies of an educational leaflet on the use of seat belts and child seats distributed
  • Toyota Driver Communication conducted (about 110 times)
  • Toyota Child Safety Communication conducted (8 times)
2004
  • 2,620,000 copies of fold-out style traffic safety picture book and 44,000 sets of storytelling card set distributed
  • 1,340,000 copies of educational leaflet on seat belt and child seat use distributed
  • Toyota Driver Communication conducted (about 100 times)
  • Toyota Child Safety Communication conducted (3 times)
  • Booklet called A Tender Child Seat FAQ created and distributed
2005
  • Toyota Safety Education Center Mobilitas opens within Fuji Speedway (April)
  • 2,670,000 copies of traffic safety picture book and 44,000 sets of storytelling card set distributed
  • 1,500,000 copies of educational leaflet on seat belt and child seat use distributed
  • Toyota Driver Communication conducted (about 5,500 participants)
  • Toyota Child Safety Communication conducted (2 times)
2006
  • 2,650,000 copies of traffic safety picture book and 44,000 sets of storytelling card set distributed
  • 1,500,000 copies of educational leaflet on seat belt use and senior citizen traffic safety distributed
  • Toyota Driver Communication conducted (about 6,300 participants)
  • Toyota Safety School (traffic safety classes for young children) begins at Mobilitas (this event has been held every year since)
  • Hands-on Traffic Safety Events begin in various locations
2007
  • 2,650,000 copies of traffic safety picture book and 47,000 sets of storytelling card set distributed
  • 1,530,000 copies of educational leaflet on rear seat belt use and senior citizen traffic safety distributed
  • Toyota Driver Communication conducted (about 4,700 participants)
  • Toyota Child Safety Communication conducted (1 time)
2008
  • 2,630,000 copies of traffic safety picture book and 46,000 sets of storytelling card set distributed
  • 1,590,000 copies of educational leaflet on rear seat belt use and awareness of cyclists distributed
  • Toyota Driver Communication conducted (about 5,300 participants)
  • Toyota Child Safety Communication conducted (7 times)
  • Kodomo-bilitas website for educating children about traffic safety launched
2009
  • 2,570,000 copies of traffic safety picture book and 46,000 sets of storytelling card set distributed
  • 800,000 copies of educational leaflet on senior citizen traffic safety distributed
  • Toyota Driver Communication conducted (about 5,900 participants)
  • Toyota Child Safety Communication conducted (2 times)
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