Toyota Child Safety Communication

What is Toyota Child Safety Communication?

Toyota has been conducting the Toyota Child Safety Communication program as a part of its traffic safety education activities to further spread the use of child seats and to prevent accidents caused by improper use of such seats. This program is aimed at expectant and nursing mothers or guardians and is run in connection with the Safe Kids Network Japan*, an organization dedicated to protecting the safety of children. In hands-on classes Toyota asks participants to ensure that their child seats are securely installed. Participants receive explanations from doctors as well as practical instruction from child seat instructors to help them understand the importance of child seats and the proper methods of using them.

*Safe Kids Network Japan
This organization consists mainly of obstetricians, gynecologists, and pediatricians and has been promoting educational activities to protect children from accidents since 1997.
Representative: Fumiteru Nitta, Professor at Kibi International University
Deputy Representative: Tatsuhiro Yamanaka, Director of Midorien Children's Clinic
Secretariat: Seijinkai Medical Corporation, Ito Hospital, Kyoto-fu

1. Lectures by Doctors and Specialists

Lectures are given on the actual conditions of traffic accidents, the special characteristics of the bodies of infants and young children, and the importance and role of child seats, among other topics.

2. Fundamental Knowledge about Child Seats

A certified child seat instructor uses video to help explain the different types of child seats, their functions, and the proper method for selecting a child seat, among other topics.

3. Experience the Proper Method for Installing a Child Seat

Instructors demonstrate how to properly install each type of child seat on an actual vehicle seat. Participants can also actually install a child seat themselves.

Program History

Number of times held: 45
Number of participants: 2,095 people (from FY 2000 to FY 2009)