Toyota Traffic Safety Campaign

The Toyota Nagoya Education Center, Incorporated (Chubu Nippon Driver School) has developed easy-to-understand educational materials that use a baby chick character named Cuccu. These materials explain to young children about the dangers of suddenly running out into the street and the proper way of crossing the street. In addition, there is also a picture book aimed at parents and guardians that explains about accidents involving young children and the importance of using child seats.

The education materials that are donated and the places that receive these materials are listed below.

(1) Cuccu's Traffic Safety Picture Book: Let's go to the amusement park!

Approximately 2,440,000 copies are distributed to all new nursery school and kindergarten students throughout Japan.

(2) Cuccu's Traffic Safety Storytelling Card Set: Cuccu and witch of forest

Approximately 43,000 sets are distributed to nursery schools, kindergartens, main libraries, and children's facilities throughout Japan.

Educational tools are distributed (approximately 760,000 sets) for the storefronts of Toyota vehicle dealers, parts distributors, logistics system companies, forklift dealers, and rental/lease dealers throughout Japan. The aim of these materials is to appeal for greater awareness of senior citizen traffic safety.

Total number of materials distributed: approximately 36,540,000 sets (from FY 1984 to FY 2012)