Toyota Traffic Safety Campaign

Toyota Traffic Safety Campaign 2014

Toyota acts in concert with Japan's national traffic safety campaigns and conducts the Toyota Traffic Safety Campaign with the cooperation of its vehicle dealers, logistics system companies, forklift dealers, parts distributors, and rental/lease dealers.

Major Themes

Spring: April 1 to April 30

Preventing accidents due to young children running out into the street.
Nighttime Traffic safety
(1)Raising awareness of the importance of wearing reflective materials
(2)Turn on car headlignts between dusk and dawn

Autumn: September 21 to October 31

Traffic Safety around dusk
(1)Turn on car headlignts around dusk
(2)Raising awareness of the importance of wearing reflective materials

Distribution of Educational Flyers Explaining Major Themes of Traffic Safety Campaign

Approximately 870,000 educational leaflets will be distributed at the stores of Toyota vehicle dealers, logistics system companies, forklift dealers, parts distributors and rental/lease dealers throughout Japan. The aim is to raise awareness among drivers and pedestrians of the importance of turning on car headlights even before the sun fullysets and wearing reflective materials.

Total number of materials distributed: approximately 40,630,000 sets (from FY 1984 to FY 2014)

Raising awareness of the importance of wearing reflective materials

Turn on car headlignts around dusk

(available in Japanese only)

Donating Traffic Safety Education Materials to Children (Spring)

The Toyota Nagoya Education Center, Incorporated (Chubu Nippon Driver School) has developed easy-to-understand educational materials that use a baby chick character named Cuccu. These materials explain to young children about the dangers of suddenly running out into the street and the proper way of crossing the street. In addition, there is also a picture book aimed at parents and guardians that explains about accidents involving young children and the importance of using child seats.

The education materials that are donated and the places that receive these materials are listed below.

(1) Cuccu's Traffic Safety Picture Book:
"Umi de Asobo!" (Let's play at the beach)

Approximately 2,550,000 copies are distributed to all new nursery school and kindergarten students throughout Japan.

(2) Cuccu's Traffic Safety Storytelling Card Set:
"Sora kara Tamago ga Ochite Kita" (An egg falls from the sky)

Approximately 48,000 sets are distributed to nursery schools, kindergartens, main libraries, and children's facilities throughout Japan.

Cuccu's Traffic Safety Picture Book: "Umi de Asobo!" (Let's play at the beach)

Cuccu's Traffic Safety Picture Book:
"Umi de Asobo!"(Let's play at the beach)

(Picture Book is available in Japanese only and is distributed during Campaign.)

Cuccu's Traffic Safety Storytelling Card Set: "Sora kara Tamago ga Ochite Kita" (An egg falls from the sky)

Cuccu's Traffic Safety Storytelling Card Set:
"Sora kara Tamago ga Ochite Kita"(An egg falls from the sky)

(Storytelling Card Set is available in Japanese only and is distributed during Campaign.)

Total number of materials distributed:

  • Picture book: approximately 133,369,000 copies
  • Storytelling card set: approximately 1,470,000 sets (from FY 1969 to FY 2014)
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