Toyota acts in concert with Japan's national traffic safety campaigns and conducts the Toyota Traffic Safety Campaign with the cooperation of its vehicle dealers, logistics system companies, forklift dealers, parts distributors, and rental/lease dealers.
Spring: April 1 to April 30
Preventing accidents due to young children running out into the street.
Nighttime Traffic safety
(1)Raising awareness of the importance of wearing reflective materials
(2)Turn on car headlignts between dusk and dawn
Autumn: September 21 to October 31
Traffic Safety around dusk
(1)Turn on car headlignts around dusk
(2)Raising awareness of the importance of wearing reflective materials
Approximately 870,000 educational leaflets will be distributed at the stores of Toyota vehicle dealers, logistics system companies, forklift dealers, parts distributors and rental/lease dealers throughout Japan. The aim is to raise awareness among drivers and pedestrians of the importance of turning on car headlights even before the sun fullysets and wearing reflective materials.
Total number of materials distributed: approximately 40,630,000 sets (from FY 1984 to FY 2014)
(available in Japanese only)
The Toyota Nagoya Education Center, Incorporated (Chubu Nippon Driver School) has developed easy-to-understand educational materials that use a baby chick character named Cuccu. These materials explain to young children about the dangers of suddenly running out into the street and the proper way of crossing the street. In addition, there is also a picture book aimed at parents and guardians that explains about accidents involving young children and the importance of using child seats.
The education materials that are donated and the places that receive these materials are listed below.
Approximately 2,550,000 copies are distributed to all new nursery school and kindergarten students throughout Japan.
Approximately 48,000 sets are distributed to nursery schools, kindergartens, main libraries, and children's facilities throughout Japan.
(Picture Book is available in Japanese only and is distributed during Campaign.)
Cuccu's Traffic Safety Storytelling Card Set:
"Sora kara Tamago ga Ochite Kita"(An egg falls from the sky)
(Storytelling Card Set is available in Japanese only and is distributed during Campaign.)
Total number of materials distributed: