Toyota Traffic Safety Campaign

The Toyota Nagoya Education Center, Incorporated (Chubu Nippon Driver School) has developed easy-to-understand educational materials that use a baby chick character named Cuccu. These materials explain to young children about the dangers of suddenly running out into the street and the proper way of crossing the street. In addition, there is also a picture book aimed at parents and guardians that explains about accidents involving young children and the importance of using child seats.

The education materials that are donated and the places that receive these materials are listed below.

(1) Cuccu's Traffic Safety Picture Book: "Ohoshi sama o miniikou" (Let's Go and See the Stars)

Approximately 2,540,000 copies are distributed to all new nursery school and kindergarten students throughout Japan.

(2) Cuccu's Traffic Safety Storytelling Card Set: "Uchu kara tomodachi ga yattekita" (A New Friend from Space)

Approximately 46,000 sets are distributed to nursery schools, kindergartens, main libraries, and children's facilities throughout Japan.

Approximately 840,000 educational leaflets will be distributed at the stores of Toyota vehicle dealers, logistics system companies, forklift dealers, parts distributors and rental/lease dealers throughout Japan. The aim is to raise awareness among drivers and pedestrians of the importance of turning on car headlights even before the sun fullysets and wearing reflective materials.

Total number of materials distributed: approximately 38,140,000 sets (from FY 1984 to FY 2013)