[Message] Always Better Cars

Making always better cars in order to exceed customer expectations

What customers expect from their cars depends on their lifestyle, family configuration, country/region of residence, driving situation, etc. For example, they may want to use their cars to visit certain places or to go on family outings. Toyota believes that giving its full attention to carefully listening to customers is the starting point for making better cars. Furthermore, to accurately respond to the wide-ranging needs of customers, Toyota is employing a new framework for developing better cars, called the Toyota New Global Architecture (TNGA). Toyota is committed to continuing to make better cars that exceed customer expectations. By making better cars that deliver high quality, safety, and security and are simultaneously exciting and environmentally considerate, Toyota's wish is to bring a smile to every customer's face.

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/sustainability/csr_initiatives/activities/car/