Enriching Lives of Cmmunities message
  • New Collaboration between Tohoku, Toyota's Third Manufacturing Hub in Japan, and Local Communities
  • Taking Advantage of Tohoku。ッs Unique Strength in Monozukuri and Working with Local Monozukuri Industries to Improve Competitiveness
  • New Agriculture-Commerce-Industry Collaboration Project Starts with Goal of Increasing Self-sufficiency in Japan
  • Toyota East Japan Technical Skills Academy, Designed to Support Monozukuri (Manufacturing) in Tohoku and Develop the People Who Will Create its Future, Opens Its Doors in April
  • Supporting Development of People Who Will Contribute to Monozukuri in the Region
  • Starting in Tohoku to Build Disaster-Resistant Communities Where Regions and Factories Provide Mutual Energy Support
  • Social Contribution Toyota Group Social Contribution Initiatives Receive the 2012 Mecenat Award for Supporting Hearts

New Collaboration between Tohoku, Toyota's Third Manufacturing Hub in Japan, and Local Communities

Through its initiative to enrich lives of communities, Toyota hopes to contribute to creating Japan's future through monozukuri(manufacturing), developing people, and developing regions. Toyota is starting this initiative in Tohoku, a key production base for its compact cars, helping the region rebuild itself into a new community. To promote monozukuri at one with the region, Toyota Motor East Japan, Inc. was established in July 2012 with Tohoku as its base for making the most competitive and attractive compact cars in the world. In its effort to develop people, Toyota founded the Toyota East Japan Technical Skills Academy in April 2013 to develop human resources that will form the core of monozukuri. Furthermore, to contribute to regional development, Toyota established the F-Grid Concept to build infrastructures that would support monozukuri and people development, as well as a new project to foster collaboration between agriculture, commerce, and industry. In this way, the entire Toyota Group continues to work on helping restore Tohoku through monozukuri, developing people, and developing regions.

Enriching Lives of Cmmunities

Characteristics of the F-Grid, a Regional Cooperation Model Centered on Factories

Characteristics of the F-Grid, a Regional Cooperation Model Centered on Factories

Taking Advantage of Tohoku's Unique Strength in Monozukuri and Working with Local Monozukuri Industries to Improve Competitiveness

Resilient production structures, high levels of technology achieved in cooperation with suppliers, and monozukuri with high value addition represented by hybrid vehicle development were all born in Japan. Capitalizing on these strengths and refining Japan's monozukuri can improve Japan's global competitiveness. As Toyota's third manufacturing hub in Japan, Tohoku plays an important role toward this goal. Toyota Motor East Japan, Inc. (TMEJ) was established in July 2012 by merging together Kanto Auto Works, Ltd., Central Motor Co., Ltd., and Toyota Motor Tohoku Corporation with the mission of "Using Tohoku as the base for making the most competitive and attractive compact cars in the world." The company hopes to contribute to local employment and the promotion of related industries by working with local monozukuri industries to build Tohoku into a major car manufacturing location.

Ceremony to Reaffirm Commitment to Tohoku Region Revitalization held in April 2013Ceremony to Reaffirm Commitment to Tohoku Region Revitalization held in April 2013

The Aqua hybrid, symbolic of the innate strength of people in the Tohoku region, achieved the highest sales in Japan in FY2012 (283,000 units)The Aqua hybrid, symbolic of the innate strength of people in the Tohoku region, achieved the highest sales in Japan in FY2012 (283,000 units)

An integrated production system was established with the operation start of the engine plant, Toyota Group's first such plant in TohokuAn integrated production system was established with the operation start of the engine plant, Toyota Group's first such plant in Tohoku

New Agriculture-Commerce-Industry Collaboration Project Starts with Goal of Increasing Self-sufficiency in Japan

In July of this year, TMEJ and Toyota Tsusho jointly established Vegi Dream Kurihara Corporation's third paprika growing facility on approximately three hectares of land adjacent to the Miyagi-Ohira Plant of TMEJ Head Office and began full-scale cultivation of paprika. Paprika was chosen because 90 percent of paprika consumed in Japan is imported. The plant grows 10 different colors of paprika in a greenhouse with reduced use of agricultural chemicals and expects production of around 315 tons/year. Furthermore, the heat for the greenhouse is supplied from the F-Grid and water is supplied from a rainwater tank, enabling an ultra energy-saving and competitive farming operation. Vegi Dream Kurihara's goal is to establish a new model of collaboration between agriculture, commerce, and industry to expand the market for fresh, domestically grown agricultural products through a safe, secure supply, thus increasing Japan's self-sufficiency.

Vegi Dream Kurihara's third paprika growing facility
Vegi Dream Kurihara's third paprika growing facility

Competitive Paprika Farming with the Heat to the Greenhouse Supplied by the Plant

Competitive Paprika Farming with the Heat to the Greenhouse Supplied by the Plant

Toyota East Japan Technical Skills Academy, Designed to Support Monozukuri(Manufacturing) in Tohoku and Develop the People Who Will Create its Future, Opens Its Doors in April

Toyota established the Toyota East Japan Technical Skills Academy, an intra-corporate training school inside the site of the Miyagi Ohira Plant of the Toyota Motor East Japan Head Office, to develop people and support regional revitalization through monozukuri at one with the region from a medium- to long-term perspective. Based on Toyota's philosophy of "monozukuri is about developing people," the Academy's work to develop people targets young leaders who will carry Tohoku's monozukuri heritage into the future under an integrated three-part initiative*.

*
Consists of three main activities: "human resource development," "environmental and energy management" and "coordination with local communities"

System for Developing People Who Will Help Build Tohoku's Future through Technical Education Based on the Concept of (On-site Hands-on Experience)

The Academy opened its doors on April 1, 2013, selecting its students from applicants who were new graduates of technical high schools in the six prefectures in Tohoku. The Academy also accepts employees of local companies. A total of 20 students enrolled in the inaugural class, including five employees from local companies. Technical education at the Academy is characterized by a focus on learning basics and fundamentals through the concept of genchi genbutsu. With the goal of learning from monozukuri in Tohoku, the Academy's educational program is designed to help students learn from the Tohoku people's attitude of using things wisely and the monozukuri the spirit from the old days of Japan through genchi genbutsu. For example, it incorporates Wakayanagi Jiori, a traditional cotton cloth-weaving craft with deep roots in Tohoku.

Toyota East Japan Technical Skills AcademyToyota East Japan Technical Skills Academy

Practical training for basic technical skills at the Toyota East Japan Technical Skills AcademyPractical training for basic technical skills at the Toyota East Japan Technical Skills Academy

Students learning about monozukuri in Tohoku Production of Wakayanagi Jiori at Chiba, Ko Wear Co. (Toyoda Type-Y automatic loom)Students learning about monozukuri in Tohoku Production of Wakayanagi Jiori at Chiba, Ko Wear Co. (Toyoda Type-Y automatic loom)

CommentsFrom a student from the inaugural class who had spent a year at the Specialized Skills Department of the Toyota Technical Skills Academy in Aichi Prefecture before the opening of the Toyota East Japan Technical Skills Academy

To all the staff members of the Toyota Technical Skills Academy, thank you very much for teaching me so much over the past year. I learned the Toyota teamwork spirit, which encourages everyone to work together to achieve a unified goal utilizing our skills knowledge, minds and bodies. Thanks to the healthy lifestyle habits I learned at the Academy, I was able to attend all my classes without missing even a single day. I hope to help with regional development and the restoration of Tohoku through monozukuri in the future.

Masaki Ishigaki Student of the Toyota East Japan Technical Skills Academy inaugural class
Masaki Ishigaki Student of the Toyota East Japan Technical Skills Academy inaugural class

Supporting Development of People Who Will Contribute to Monozukuri in the Region

Yui Gallery

Yui GalleryThe Yui Gallery, opened inside the Academy, allows students to come into direct contact with state-of-the-art car technologies, environmental and energy technologies, and the joy of monozukuri.

Summertime parent-child workshops

Summertime parent-child workshopsAs part of its initiative to contribute in whatever way it can as a car company, the Academy holds summertime parent-child workshops to help nurture the future leaders of the 21st century.

Short courses for local companies

Short courses for local companiesThe Academy opens its doors to classes on monozukuri to people working at local companies and holds short-term (5-day) and medium-term (8-week) seminars designed especially for them.

Starting in Tohoku to Build Disaster-Resistant Communities Where Regions and Factories Provide Mutual Energy Support

Toward the realization of a leading factory in town by creating a smart community with competitive and low-carbon infrastructures, full-scale operation of the F-Grid commenced in April 2013. The F-Grid structure comprehensively manages the energy inside an industrial park where factories are located. The F-Grid Center stores or distributes in an optimum balance the electricity and heat generated by a large-scale gas engine and solar panels to nearby companies participating in the F-Grid. Furthermore, during emergencies, the F-Grid Center will perform disaster prevention and recovery functions and supply the generated power to surrounding communities via Tohoku Electric Power. Toyota will also utilize the Toyota East Japan Technical Skills Academy as an energy-independent disaster information dissemination center to help surrounding communities recover quickly.

CommentsFrom the Ohira Village mayor

Ohira Village is moving forward with conversion into a "smart community" that utilizes its regional energy efficiently. Using the F-Grid centered around the Miyagi-Ohira Plant of the Toyota Motor East Japan Head Office as its main hub, the village and the industrial park are working together to build a disasterresistant and environmentally considerate community that is safe and secure, and promoting communication between local residents and Toyota employees.

Masahiro Atobe Mayor of Ohira Village, Miyagi PrefectureMasahiro Atobe Mayor of Ohira Village, Miyagi Prefecture

F-Grid Showing the Way to Create Next-generation Monozukuri and Regional Development

Social Contribution

Toyota Group's Social Contribution Initiatives Receive the 2012 Mecenat Award for Supporting Hearts

Toyota received the 2012 Mecenat Award for Supporting Hearts from the Association for Corporate Support of the Arts, Japan for the restoration efforts it carried out under its Kokoro Hakobu Project* (recovery and revitalization support activities through art and cultural events). This award in the Mecenat Grand Prize category recognized Toyota's continuous and long-term recovery and revitalization support activities with " kokoro(heart)."

*
The general name for the disaster area support activities Toyota launched in June 2011 based on the idea of bringing more than temporary allocations of human resources and material resources to the recovery effort

Major activities

  • ●Activities involving culture and arts
    • "Minami-sanrikucho Future in a Song" Project, in which volunteers wrote songs with elementary school students in Minamisanriku-cho and sang them at memorial services
    • Concerts by Toyota Master Players, Wien in Sendai and Morioka
    • Toyota Community Concerts and visiting concerts in disaster-stricken areas by amateur orchestras
    • Scientific Jack-in-the-Box! The Why/What Lecture, etc.
  • ●Relief supplies
  • ●Monetary donation, contribution, etc.

2012 Mecenat Award Ceremony
2012 Mecenat Award Ceremony

Past contents
/sustainability/csr_initiatives/activities/society/
/sustainability/csr_initiatives/activities/society/