Toyota's CSR Concepts

Seeking harmony between people, society and the global environment, and sustainable development of society through manufacturing

Since its foundation, Toyota has continuously strived to contribute to the sustainable development of society through the manufacturing and provision of innovative and quality products and services that lead the times. The foundations of these endeavors are the Guiding Principles at Toyota and an explanation paper entitled "CSR POLICY: Contribution Towards Sustainable Development" that interprets the Guiding Principles at Toyota.

CSR POLICY : Contribution Towards Sustainable Development

In January 2005, Toyota announced the Contribution Towards Sustainable Development, an interpretation of the Guiding Principles at Toyota that takes into consideration Toyota's relations with stakeholders. This was revised in August 2008 to become the CSR POLICY: Contribution Towards Sustainable Development to take into account subsequent environmental changes and heightened societal interest in CSR.

TMC has shared the statement with its consolidated subsidiaries and is taking other relevant action.

Overview of CSR Policy Implementation

Guiding Principles at Toyota

Click here for details to view "Guiding Principles at Toyota"

The Toyota Way 2001

Click here for details to view "The Toyota Way 2001"

The Toyota Code of Conduct

Click here for details to view "The Toyota Code of Conduct"

CSR Policy


(PDF, 173kb / 4pp)

We, TOYOTA MOTOR CORPORATION and our subsidiaries, take initiative to contribute to harmonious and sustainable development of society and the earth through all business activities that we carry out in each country and region, based on our Guiding Principles.

We comply with local, national and international laws and regulations. as well as the spirit thereof, and we conduct our business operations with honesty and integrity.

In order to contribute to sustainable development, we believe that management interacting with its stakeholders as described below is of considerable importance, and we will endeavor to build and maintain sound relationships with our stakeholders through open and fair communication.

We expect our business partners to support this initiative and act in accordance with it.

We also participated in the formulation of and observe the standards outlined in the Charter of Corporate Behavior of the Nippon Keidanren (Japan Business Federation), an alliance of Japanese leading corporations.


Based on our philosophy of "Customer First", we develop and provide innovative, safe and outstanding high quality products and services that meet a wide variety of customers' demands to enrich the lives of people around the world. (Guiding Principles: 3 and 4)

We will endeavor to protect the personal information of customers and everyone else we are engaged in business with, in accordance with the letter and spirit of each country's privacy laws. (Guiding Principles: 1)


We strive to enhance corporate value while achieving stable and long-term growth for the benefit of our shareholders. (Guiding Principles: 6)

We provide our shareholders and investors with timely and fair disclosure on our operating results and financial condition. (Guiding Principles: 1 and 6)


We respect our employees and believe that the success of our business is led by each individual's creativity and good teamwork. We stimulate personal growth for our employees. (Guiding Principles: 5)

We support equal employment opportunities, diversity and inclusion for our employees and do not discriminate against them. (Guiding Principles: 5)

We strive to provide fair working conditions and to maintain a safe and healthy working environment for all our employees. (Guiding Principles: 5)

We respect and honor the human rights of people involved in our business and, in particular, do not use nor tolerate any form of forced or child labor. (Guiding Principles: 5)

Through communication and dialogue with our employees, we build and share the value "Mutual Trust and Mutual Responsibility" and work together for the success of our employees and the company.
We recognize our employees' right to freely associate, or not to associate, complying with the laws of the countries in whitch we operate.(Guiding Principles: 5)

Management of each company takes leadership in fostering a corporate culture, and implementing policies, that promote ethical behavior. (Guiding Principles: 1 and 5)

Global Society/Local Communities


We aim for growth that is in harmony with the environment by seeking to minimize the environmental impact of our business operations, such as working to reduce the effect of our vehicles and operations on climate change and biodiversity. We strive to develop, establish and promote technologies enabling the environment and economy to coexist harmoniously and to build close and cooperative relationships with a wide spectrum of individuals and organizations involved in environmental preservation. (Guiding Principles: 3)


We implement our philosophy of "respect for people" by honoring the culture, customs, history and laws of each country. (Guiding Principles: 2)

We constantly search for safer, cleaner and superior technology that satisfies the evolving needs of society for sustainable mobility. (Guiding Principles: 3 and 4)

We do not tolerate bribery of or by any business partner, government agency or public authority and maintain honest and fair relationships with government agencies and public authorities. (Guiding Principles: 1)

Social Contribution

Wherever we do business, we actively promote and engage, both individually and with partners, in social contribution activities that help strengthen communities and contribute to the enrichment of society. (Guiding Principles: 2)

Business Partners

We respect our business partners, such as suppliers and dealers, and work with them through long-term relationships to realize mutual growth based on mutual trust. (Guiding Principles: 7)

Whenever we seek a new business partner, we are open to any and all candidates, regardless of nationality or size, and evaluate them based on their overall strengths. (Guiding Principles: 7)

We maintain fair and free competition in accordance with the letter and spirit of each country's competition laws. (Guiding Principles: 1 and 7)

Guiding Principles at Toyota

Toyota Global Vision 2020 - The Ideal Being Pursued for People, Society and the Global Environment

The environment surrounding the automotive industry is undergoing drastic changes, with economic development accelerating in a number of regions throughout the world and environmental and energy-related issues having an impact on a global scale. Amid these changes Toyota endeavors to remain a useful member of the global and local communities and toward this end has formulated its "Global Vision 2020," which provides a future vision for Toyota's place in the world.

The Ideal Being Pursued for People, Society and the Global Environment


Currently, Toyota is employing "Open the Frontiers of Tomorrow" as the slogan for Global Vision 2020. This slogan expresses the commitment of Toyota and each and every employee to never be satisfied with the status quo, to create a path to a new world and to work steadily towards the realization of society's dreams. This progress is to be achieved "through the energy of people and technology."

Where Toyota would like to be in 2020

Monozukuri and the Cycle of Nature... Toyota's World View and Our Mission

Looking ahead to 2020, Toyota believes that re-examining the relationship between nature and industry and pursuing harmony between monozukuri, people, society in general and nature is extremely important. Also, by seeking harmony between monozukuri and the cycles of nature, Toyota is helping promote efforts toward finding a harmonious balance between the cycles of nature and the cycles of industry. We believe that it is our mission to tackle challenges in new fields in order to achieve this.


Global Vision 2020


(PDF, 928kb / 2pp)