Message from the President

By delivering "always better cars" to customers and contributing to the betterment of towns and communities, we aim to be a company whose growth is welcomed by as many people as possible

I first would like to express my sincere gratitude for your ongoing support and understanding of our company.
No matter how harsh the business environment becomes, Toyota has always strived to make better cars that exceed expectations and bring smiles to those who choose them.

In our vehicle manufacturing, as well as in our social contribution activities and across the whole of our business activity, we have a responsibility to consider how to respond to society's expectations in a range of areas - from the environment and safety, to employment, human resource development, and our response to the aging society.

As stated in the Toyota Global Vision announced in March 2011, making better cars and contributing to the betterment of towns and communities leads to a stable business base. This is the Toyota approach to business: achieving sustainable growth through a virtuous cycle. I believe the new cars we launched in the fiscal year 2011 show the direction we are headed in.

It is likely that the very difficult business environment the world is facing now will continue. All 320,000 of us at Toyota around the world will work as one to be a company that can realize sustainable growth. Toyota will move forward, never turning back. I, and everyone at Toyota, request your continued and ongoing support.

August 2012
President, Toyota Motor Corporation

Akio Toyoda